Apple 'Surprise and Shine' event on September 9 at 10:30 p.m. IST: Here's when and where to watch

Apple has announced its next major product launch event for September 9, with the company using the tagline "Surprise and shine." The event will take place at Apple Park in Cupertino, California, and is scheduled to begin at 10 a.m. Pacific Time.

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For viewers in India, the Apple event will begin at 10:30 p.m. IST on September 9. The event will be livestreamed on Apple's website, the Apple TV app and YouTube.

What to expect from the Apple event

Apple is widely expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max at the event. The company could also introduce its long-rumoured first foldable iPhone, which reports suggest could be positioned as an ultra-premium model.

New Apple Watch models and other hardware updates could also feature during the event, although Apple has not confirmed the products it plans to announce.

The September event will also mark an important leadership change for Apple. John Ternus is set to take over as CEO from Tim Cook on September 1, making the September 9 launch his first major iPhone event as the company's chief executive. Cook will become executive chairman.

The event could therefore be significant not only for Apple's next-generation iPhones but also for the beginning of a new chapter under Ternus.

Apple has confirmed that the "Surprise and Shine" event will begin at 10:30 p.m. IST on September 9 for viewers in India. It will be streamed on Apple's website, Apple TV and YouTube.