The festive shopping rush starts early as VIP access for 'Myntra's Big Fashion Festival' is live
From Pujo pandal-hopping and Navratri nights to Diwali get-togethers, the festive calendar is filling up fast, and so are the wishlists. That statement ethnic set, a fresh kurta for the family gathering, jewellery to complete the look or the beauty picks saved for later, chances are the festive wardrobe planning has already begun. For Myntra Insiders and VIP Ticket holders, there are more reasons to celebrate as they get a 24-hour head start today on the Big Fashion Festival.
The festival goes live for everyone on October 8, bringing over 8 million styles, and 100+ new brands and collections launched across fashion, beauty and lifestyle. With plenty of festive newness to discover, the VIP ticket is not something you’ll want to miss on!
What VIP access actually gets you
Early Access is the big draw, but VIP Tickets, priced at ₹9 for Myntra Insiders and ₹19 for non-Insiders*, pack in a little more. During the 24-hour window, VIP shoppers can look out for:
Festive favourites, fresh launches and plenty of newness
Bringing together millions of styles, BFF will feature international, domestic, emerging and D2C brands. Key categories expected to see strong demand include men’s and women’s ethnic wear , men’s casual wear, women’s western wear, beauty and personal care, watches and wearables, jewellery and accessories, sports footwear, and home and living.
Shoppers can browse popular fashion names including Vero Moda, MANGO, H&M, Tommy Hilfiger, Levi’s, Nike, adidas, US Polo Assn., Jack & Jones and ONLY, while the premium beauty assortment includes YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Olaplex, CeraVe and Estée Lauder*.
Festive dressing gets a fresh update
This season, BFF will feature over 100 new brands and collections across fashion, beauty, sports, jewellery, watches, home and lifestyle.
For shoppers building their festive wardrobes, the ethnic wear selection includes brands such as Masaba, Jompers, Sojanya, Diwas by Manyavar, KISAH, House of Pataudi and Libas, bringing fresh options across festive occasions*.
There is plenty of celebrity-led newness too. Newly launched collections and collaborations include Aurelia X Ananya Panday, KALKI X Janhvi Kapoor, Levi’s X Alia Bhatt, Ritu Kumar X Kareena Kapoor and ONLY X Smriti Mandanna. In jewellery, shoppers can look out for Mia by Tanishq X Aneet Padda, KISNA Gold & Diamond X Shahid and Mira Kapoor, and PALMONAS X Shraddha Kapoor*.
Global labels and luxury additions
International fashion gets its share of headline-making collaborations with Calvin Klein X Sadie Sink and AEO X Sydney Sweeney, while new international brand launches include Sisley, Juicy Couture and Kylie Cosmetics*.
The Myntra Luxe assortment will also expand with luxury eyewear additions from Gucci, YSL and Balenciaga, alongside personal care launches from Paco Rabanne and Carolina Herrera. Shoppers can also discover new collection drops from Behno New York, Davidoff, Roamer, Palm Angels and Ted Baker.
From sneakers and beauty to emerging labels
Sportswear and footwear shoppers can look forward to Puma Nitro, Puma Suede XL, new collections from adidas Originals and Comet, Gully Labs’ Pujo Collection, and Lotto Stroma.
In beauty and personal care, new launches include Phitku, Niconi and Biodance, along with K-beauty brands Hince, Abib and Apieu.
BFF will also put the spotlight on new-age D2C and emerging brands across fashion, beauty, jewellery and lifestyle. Newly launched names include Sylvexia, KICA, Rasa Silver Jewels, Boveee and Kidello, while brands such as Rare Rabbit, Snitch, The Souled Store, FableStreet, Typsy Beauty, Deconstruct and Wishcare will bring new collections to the festival.
For younger shoppers looking for trend-first styles at value, FWD will feature new launches from Ovrwrk, Kinda Desi, Drip Chowk, Durati and Zyvra, among others.
And for those leaving the festive outfit decision to the last minute, M-Now will offer 1.5 lakh styles from 1,500 brands across 12 cities, with delivery starting in 30 minutes*.
Get shopping because VIP Early Access is Live Now!
Note(*): All offers, prices and product details mentioned in this article have been shared by Myntra and are subject to change. Please check with the brand for the latest pricing and offer details.
Disclaimer: This article has been produced on behalf of Myntra by Times Internet’s Spotlight team.
The festival goes live for everyone on October 8, bringing over 8 million styles, and 100+ new brands and collections launched across fashion, beauty and lifestyle. With plenty of festive newness to discover, the VIP ticket is not something you’ll want to miss on!
What VIP access actually gets you
Early Access is the big draw, but VIP Tickets, priced at ₹9 for Myntra Insiders and ₹19 for non-Insiders*, pack in a little more. During the 24-hour window, VIP shoppers can look out for:
- Daily VIP deals
- Additional 5% savings with select bank offers during Early Access*
- Up to 10% additional savings on top brands during Early Access*
- Guaranteed MynCash for the first 5,000 VIP Ticket holders*
- Partner offers from Cleartrip, Cinepolis Cinemas, PocketFM, SuperYou and much more
Festive favourites, fresh launches and plenty of newness
Bringing together millions of styles, BFF will feature international, domestic, emerging and D2C brands. Key categories expected to see strong demand include men’s and women’s ethnic wear , men’s casual wear, women’s western wear, beauty and personal care, watches and wearables, jewellery and accessories, sports footwear, and home and living.
Shoppers can browse popular fashion names including Vero Moda, MANGO, H&M, Tommy Hilfiger, Levi’s, Nike, adidas, US Polo Assn., Jack & Jones and ONLY, while the premium beauty assortment includes YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Olaplex, CeraVe and Estée Lauder*.
Festive dressing gets a fresh update
This season, BFF will feature over 100 new brands and collections across fashion, beauty, sports, jewellery, watches, home and lifestyle.
For shoppers building their festive wardrobes, the ethnic wear selection includes brands such as Masaba, Jompers, Sojanya, Diwas by Manyavar, KISAH, House of Pataudi and Libas, bringing fresh options across festive occasions*.
There is plenty of celebrity-led newness too. Newly launched collections and collaborations include Aurelia X Ananya Panday, KALKI X Janhvi Kapoor, Levi’s X Alia Bhatt, Ritu Kumar X Kareena Kapoor and ONLY X Smriti Mandanna. In jewellery, shoppers can look out for Mia by Tanishq X Aneet Padda, KISNA Gold & Diamond X Shahid and Mira Kapoor, and PALMONAS X Shraddha Kapoor*.
Global labels and luxury additions
International fashion gets its share of headline-making collaborations with Calvin Klein X Sadie Sink and AEO X Sydney Sweeney, while new international brand launches include Sisley, Juicy Couture and Kylie Cosmetics*.
The Myntra Luxe assortment will also expand with luxury eyewear additions from Gucci, YSL and Balenciaga, alongside personal care launches from Paco Rabanne and Carolina Herrera. Shoppers can also discover new collection drops from Behno New York, Davidoff, Roamer, Palm Angels and Ted Baker.
From sneakers and beauty to emerging labels
Sportswear and footwear shoppers can look forward to Puma Nitro, Puma Suede XL, new collections from adidas Originals and Comet, Gully Labs’ Pujo Collection, and Lotto Stroma.
In beauty and personal care, new launches include Phitku, Niconi and Biodance, along with K-beauty brands Hince, Abib and Apieu.
BFF will also put the spotlight on new-age D2C and emerging brands across fashion, beauty, jewellery and lifestyle. Newly launched names include Sylvexia, KICA, Rasa Silver Jewels, Boveee and Kidello, while brands such as Rare Rabbit, Snitch, The Souled Store, FableStreet, Typsy Beauty, Deconstruct and Wishcare will bring new collections to the festival.
For younger shoppers looking for trend-first styles at value, FWD will feature new launches from Ovrwrk, Kinda Desi, Drip Chowk, Durati and Zyvra, among others.
And for those leaving the festive outfit decision to the last minute, M-Now will offer 1.5 lakh styles from 1,500 brands across 12 cities, with delivery starting in 30 minutes*.
Get shopping because VIP Early Access is Live Now!
Note(*): All offers, prices and product details mentioned in this article have been shared by Myntra and are subject to change. Please check with the brand for the latest pricing and offer details.
Disclaimer: This article has been produced on behalf of Myntra by Times Internet’s Spotlight team.
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