Prince Harry unveils 'exciting' new chapter for his sustainable travel company

Prince Harry has unveiled an exciting new venture for his company, Travalyst. The company was founded by the royal in 2019 with the ambition to raise awareness of sustainable travel.

It has now welcomed SQUAKE on board - an emissions data specialist company based in Germany. The company connects corporations, travel agencies and service providers to improve rail emissions data across the travel industry.

Revealing the news in a LinkedIn post, Travalyst shared: "Today, we're excited to welcome SQUAKE to the Travalyst coalition."

Travalyst brings together companies like Google, BCD Travel, Booking.com, Tripadvisor, Visa and many others.

Speaking of the new partnership, Travalyst's statement reads: "An industry leading end-to-end carbon platform for travel and tourism, SQUAKE will be bringing their rail emissions calculation methodology to Travalyst for further development and distribution at scale through the Data Hub."

The post then told readers: "Watch this space!".

In a post on their own profile, SQUAKE shared their excitement at joining Harry's company.

In April 2025, Harry appeared in a video for Travalyst to mark the publication of Travalyst's Five-Year Milestone Report.

In a two-minute-long video, Harry marked the publication of a landmark report by the organisation where he highlights the industry's power to drive positive change at a critical moment.

Wearing a crisp white shirt and a dark blazer, Harry says: "Travel can do a tremendous amount of good. It connects us to the destinations we love and to the communities that call these places home."