This Morning star Lisa Snowdon's go-to neck firming serum has Black Friday discount

ITV This Morning star and fashion expert Lisa Snowdon recently revealed the neck-firming serum she swears by - and it's now reduced in the Black Friday sales. The 53-year-old presenter shared impressive before and after results after testing Boost Lab's Edelweiss Neck Firming Serum for two weeks, calling the treatment 'super impressive' and praising how quickly it absorbs into the skin.

Now, buyers can grab the Edelweiss Neck Firming Serum for £16.07, down from £22.97, on the Boost Lab website, saving themselves 30% on the purchase. The serum is designed to smooth and lift crepe-like or sagging skin around the neck and décolletage.

The formula helps support the skin's natural collagen, targets visible signs of ageing and works to improve elasticity and firmness over time, according to the brand. It centres on edelweiss extract, which is known for its protective and conditioning properties, alongside tef seed extract to help boost skin resilience.