Soon you can Uber your way through Kenya's Safaris

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Uber Technologies Inc has launched Uber Safari for expeditions into the Nairobi National Park, the world’s only wildlife park within a capital city.

The ride-hailing company that’s marking a decade in the East African nation is eyeing some of the $4.3 billion tourism income by targeting domestic tourists and the thousands of business travelers wanting a quick safari during short stays in Nairobi.

With Uber Safari, riders can pre-book day or night adventures on the app for a three-hour guided tour to watch lions, rhinos, buffaloes and leopard.

“By opening the platform to local tour operators and fleet partners, Uber Safari creates new earning opportunities for those who already have vehicles and expertise in guiding safaris,” Uber said in a statement.

Tourism is one of the nation’s main sources of foreign currency and contributes 10.4% of gross domestic product and 5.5% of formal employment, it said.

Uber says the platform contributed 14.1 billion shillings ($109 million) to the Kenyan economy in 2023, a fifth of which was in the tourism industry.