Bhumi Pednekar Speaks Out Against Deepfake Technology, Labelling It A 'Breach Of One's Privacy'

In recent times, the surge in deepfake technology has become a significant concern for Bollywood, with celebrities increasingly becoming targets. The latest wave of deepfake videos has ensnared celebrities like Alia Bhatt, Kajol, Katrina Kaif, Rashmika Mandanna, and more, prompting disapproval from internet users.
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Bhumi Pednekar has recently addressed the issue of such videos, emphasizing their impact on safety. She told India Today that not only is it a privacy violation, but it also infringes upon fundamental rights and safety, particularly for women. Imagining the emotional toll of encountering such inappropriate use of personal imagery in public is challenging. The act transcends mere privacy invasion, becoming a profound violation of personal boundaries, added Bhumi .

Shahid Kapoor and Kriti Sanon , currently engrossed in promoting their upcoming film 'Teri Baaton Mein Aisa Uljha Jiya,' have also weighed in on the concerning trend of deepfake videos. Speaking in an interview with India Today, Shahid emphasized that the core problem lies with humanity. Rather than attributing responsibility to artificial intelligence, he pointed out that individuals often create and project an alternate reality on social media. This divergence between the online portrayal and actual reality can lead to comparisons and, consequently, contribute to feelings of depression.


The actor went on to observe that humanity often yearns for an alternative reality, mirroring the essence of AI. Shahid also underscored the crucial disparity between human creations and those originating from a higher power. He pointed out that this theme is subtly interwoven into the film.

On the flip side, Kriti Sanon provided her viewpoint on the issue, expressing worry about the widespread existence of manipulated videos. Recognizing the rise of AI-generated news anchors as a sign of swift technological advancement, she commented, "So, an AI partner is possible in the coming years."


In the film, Kriti and Shahid take on the roles of a robot and a robotics expert, respectively. Accompanying them are veteran actors Dharmendra and Dimple Kapadia, who play pivotal roles. Enthusiastic fans are eagerly awaiting the revelation of the unique chemistry between the main actors on the big screen. Directed by Amit Joshi and Aradhana Sah, the romantic drama 'Teri Baaton Mein Aisa Uljha Jiya' is scheduled for a theatrical release on February 9, 2024.