Rashami Desai Criticizes Ranveer Singh And Johnny Sins Ad, Deeming It 'Humiliating': 'Felt Like A Slap'

Television star Rashami Desai criticised an advertisement featuring Ranveer Singh and Johnny Sins . The duo surprised many by releasing an ad addressing erectile dysfunction on Monday. The video was produced in a television serial format, parodying the exaggerated style of TV shows that frequently gain traction on social media. With years of experience in the television industry, Rashami described the ad as 'humiliating' and likened it to a 'slap' in the face.
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In her Instagram Stories, she posted the ad and expressed, “I’ve started my work from a regional film industry. And then started working in television industry. People call it a small screen. Where normal people watch news, cricket, all the Bollywood films also and much more. After watching this reel, which is highly unexpected, I felt it’s a humiliation to all the TV industry and people who work in television.”


“Coz we always made feel smaller and treated like one. Actors really wanna work on big screen too, this is exactly how we get treated. Everyone is working hard. Bit I’m sorry, TV show pe sab nahi dikhate. This all happens on big screen. And nothing wrong in showing some reality but this is really check for all the TV industry coz I feel it’s a slap. May be I’m over reacting but we show culture and love to our audience. And I’m hurt coz I have a respectful journey in TV industry. Hope you’ll will understand the emotion,” Rashami expressed.


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The latest advertisement was unveiled as part of the #TakeBoldCareOfHer campaign. Ranveer, serving as the brand ambassador for Bold Care , took on the role of Johnny's brother-in-law in a style reminiscent of Indian television dramas to discuss issues related to sexual health. Commenting on the campaign in a statement to the press, Ranveer stated, “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”