BLACKPINK's 'Playing With Fire' Surpasses 900 Million Views Milestone!

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BLACKPINK has just hit another major milestone, as their 2016 track “Playing With Fire” reached 900 million views on YouTube on December 8, 2024, at 4:41 a.m. KST. This achievement makes it their ninth music video to surpass the 900 million mark, joining the ranks of other hits like “DDU-DU DDU-DU,” “Kill This Love,” “BOOMBAYAH,” and “How You Like That.”
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Released on November 1, 2016, at midnight KST, the music video for “Playing With Fire” took about eight years, one month, and seven days to reach this incredible milestone. BLACKPINK’s growing success on YouTube showcases their global popularity and consistent impact on the music scene. With this latest achievement, the group continues to set new records, proving their enduring influence in the world of K-pop.

BLACKPINK - ' PLAYING WITH FIRE ' M/V

This is a testament to BLACKPINK’s massive fanbase, who have continuously supported their music through the years, making their iconic tracks timeless hits. The group’s ability to break records and engage with fans worldwide remains unparalleled.


About Blackpink
BLACKPINK debuted in August 2016 with Square One, featuring "Whistle" and "BOOMBAYAH," both of which topped South Korea's Gaon Digital Chart and the US Billboard World Digital Songs chart, respectively. Their follow-up, Square Two, released in November, included "Playing with Fire," the first song by a Korean girl group to enter the Billboard Canadian Hot 100.

The group's international influence grew with "DDU-DU DDU-DU" (2018), the first song by a Korean female group to enter the UK Singles Chart and earn RIAA certification. Its music video became the first by a Korean group to surpass one and two billion views on YouTube and remains the most-viewed by a Korean group. Their videos for "Kill This Love" (2019) and "How You Like That" (2020) also set records for the most views within the first 24 hours of release, with "How You Like That" breaking five Guinness World Records.


BLACKPINK is the highest-charting female Korean act on the US Billboard Hot 100, reaching number 13 with "Ice Cream" (2020), and the US Billboard 200, where they peaked at number one with Born Pink (2022). Their studio albums, The Album (2020) and Born Pink, each became the best-selling female albums in South Korea, the latter being the first to surpass two million copies sold. Born Pink also made history by being the first album by a girl group to top the Billboard 200 since 2008 and the UK Albums Chart, setting two Guinness World Records. Its lead single "Pink Venom" (2022) was the first song by a Korean group to top Australia's ARIA Singles Chart and the first by a girl group to top the Billboard Global 200.

BLACKPINK's continuous trailblazing cements their status as a global powerhouse in the music industry, inspiring fans and setting new standards in K-pop.


(With AI Inputs)

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