Min Hee Jin’s Private Messages Were Reportedly Leaked To The Media By HYBE
HYBE Faces Accusations of Leaking Min Hee Jin’s Private Messages .
HYBE, home to popular K-pop group NewJeans , is under fire for allegedly leaking private messages of former ADOR CEO, Min Hee Jin . This controversy surfaced during a September 25th interview on "Kim Hyun Jung’s News Show" on CBS Radio, where Seoul Shinmun reporter Jang Hyung Woo made startling revelations.
Jang disclosed that during a meeting with HYBE’s PR team in May, they showed him private KakaoTalk messages between Min Hee Jin and others. These messages later appeared in media outlets, raising questions about whether this was an orchestrated leak. “At first, I thought it was just a personal deviation by the PR representative. But later, the contents of our conversation were actually published in articles.” Jang stated.
HYBE’s PR team also allegedly downplayed NewJeans’ accomplishments in Japan and made troubling claims about the group being “gaslighted” by Min Hee Jin. He continued, “In May, HYBE’s PR representative and the head of PR came to my company and showed me private KakaoTalk messages between Min Hee Jin and others. These later appeared in online media outlets, so it can’t be seen as just an individual’s actions.”
Jang also revealed a snippet of his conversation with the PR team. In the recording, the PR representative is heard saying, "It feels like the manager at Seoul Shinmun has it out for us. We need to turn things around. Both you and us are exhausted. Let’s schedule a meeting and win him over as soon as possible."
When host Kim Hyun Jung asked for clarification, Jang explained, “The implication was that they would secure advertising with my company in exchange for more favorable reporting for HYBE. They even suggested going golfing with the manager. But my manager rejected it, saying it was inappropriate.”
In response to these claims, HYBE stated “We are doing our best to promote ADOR and NewJeans albums.”
Who is Min Hee Jin?
Min Hee Jin is a prominent South Korean art director and graphic designer, currently leading ADOR, a HYBE subsidiary. Previously, she was the chief brand officer at HYBE and a creative director at SM Entertainment.
Min joined SM Entertainment in 2002, climbing the ranks to creative director. She revolutionized the visual branding of top K-pop groups like Girls' Generation, Shinee, f(x), Exo, and Red Velvet. Her innovative approach included unique album artwork, engaging promotional games, and concept-driven visuals that reshaped K-pop industry standards.
Her notable projects include f(x)'s "Pink Tape" and the interactive "Pathcode" game for Exo's album Exodus. Despite her success, Min left SM Entertainment in 2018 due to burnout. She joined HYBE, eventually taking the helm at ADOR.
(With AI Inputs)
GENZ News, the ultimate destination for the trend-savvy generation! Stay on top of GenZ news with India's first and the only product for GENZs
HYBE, home to popular K-pop group NewJeans , is under fire for allegedly leaking private messages of former ADOR CEO, Min Hee Jin . This controversy surfaced during a September 25th interview on "Kim Hyun Jung’s News Show" on CBS Radio, where Seoul Shinmun reporter Jang Hyung Woo made startling revelations.
Jang disclosed that during a meeting with HYBE’s PR team in May, they showed him private KakaoTalk messages between Min Hee Jin and others. These messages later appeared in media outlets, raising questions about whether this was an orchestrated leak. “At first, I thought it was just a personal deviation by the PR representative. But later, the contents of our conversation were actually published in articles.” Jang stated.
HYBE’s PR team also allegedly downplayed NewJeans’ accomplishments in Japan and made troubling claims about the group being “gaslighted” by Min Hee Jin. He continued, “In May, HYBE’s PR representative and the head of PR came to my company and showed me private KakaoTalk messages between Min Hee Jin and others. These later appeared in online media outlets, so it can’t be seen as just an individual’s actions.”
Jang also revealed a snippet of his conversation with the PR team. In the recording, the PR representative is heard saying, "It feels like the manager at Seoul Shinmun has it out for us. We need to turn things around. Both you and us are exhausted. Let’s schedule a meeting and win him over as soon as possible."
When host Kim Hyun Jung asked for clarification, Jang explained, “The implication was that they would secure advertising with my company in exchange for more favorable reporting for HYBE. They even suggested going golfing with the manager. But my manager rejected it, saying it was inappropriate.”
In response to these claims, HYBE stated “We are doing our best to promote ADOR and NewJeans albums.”
Who is Min Hee Jin?
Min Hee Jin is a prominent South Korean art director and graphic designer, currently leading ADOR, a HYBE subsidiary. Previously, she was the chief brand officer at HYBE and a creative director at SM Entertainment.
Min joined SM Entertainment in 2002, climbing the ranks to creative director. She revolutionized the visual branding of top K-pop groups like Girls' Generation, Shinee, f(x), Exo, and Red Velvet. Her innovative approach included unique album artwork, engaging promotional games, and concept-driven visuals that reshaped K-pop industry standards.
Her notable projects include f(x)'s "Pink Tape" and the interactive "Pathcode" game for Exo's album Exodus. Despite her success, Min left SM Entertainment in 2018 due to burnout. She joined HYBE, eventually taking the helm at ADOR.
(With AI Inputs)
GENZ News, the ultimate destination for the trend-savvy generation! Stay on top of GenZ news with India's first and the only product for GENZs
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