Staying In The Loop With Viral Fashion And Beauty Trends!
Imagine this: The Coastal Grandma is facing a mob hit. Such is the nature of the lightning-speed trends on TikTok. Over the past two years, we've seen the rise and fall of styles like bohemian Coastal Grandma, glamorous Night Luxe , bright-pink Barbiecore, sizzling Tomato Girl, glowing Clean Girl and sultry Office Siren .
These trends, endorsed by online creators and embraced by consumers, are causing a seismic shift in the retail landscape . Retailers and beauty brands need to stay on their toes, closely monitoring these style and societal shifts to ensure they're stocked with the right products to capture the next viral fashion moment.
The newest trend in town is the mob wife aesthetic , inspired by the glamorous women associated with organized crime. Think big hair, gold jewelry, leather trousers, and the pièce de résistance—a lavish fur coat. Thanks to the 25th anniversary of The Sopranos and Netflix's Griselda mini-series, this look is making a comeback on screens and in the shopping lexicon.
Mob wife is not just shaking up our closets; it's reshaping what we buy. These trends often mirror what's already online or in stores. After all, can you really embody the mob wife vibe without that statement fur coat?
Leather, whether real or synthetic, has been a fashion staple for years. Animal print tried to make a comeback last year, but it was overshadowed by the more subdued Quiet Luxury look. However, Mob Wife's buzz has led to animal print products flying off the shelves five days faster than in 2023. Similarly, the color red is on the rise, and it's not just because Valentine's Day is around the corner.
To stay ahead, retailers and cosmetics companies need to scan society—music, film, TV, runway shows—and the economy to capture the next big thing. This is no easy feat. Take Night Luxe, for example, which gained momentum in early 2022 as the world emerged from the Covid-19 omicron variant. Some stores were quick to adapt, while others were stuck with a surplus of sweatpants.
Some trends react to what came before, and these shifts are happening at breakneck speed. Quiet Luxury was a response to the logo-heavy streetwear dominating the scene. But already, consumers are growing tired of minimalism, as seen with the resurgence of Mob Wife. This could pose a challenge for Gucci, which recently swapped maximalism for sleeker styles.
The world of TikTok adds another layer of complexity, with multiple trends coexisting simultaneously. WGSN calls it "aesthetic plurality," where hashtags form "ecosystems" and resemble "family structures." Opposing movements can clash, resulting in "trend tensions" that retailers and beauty brands must navigate.
Today's landscape presents a striking contrast between the clean girl aesthetic, featuring glowing skin and minimalist makeup, and the bolder looks of mob wife and office siren beauty. There are even whispers of a return to the more dramatic looks of 2016, known for contouring with different shades of foundation—a potential boon for companies like Estee Lauder Inc. and L’Oreal SA.
In this chaotic backdrop, retailers with speedy supply chains have an edge. However, even brands with longer lead times can jump on a trend by ordering more within the fashion season if a product goes viral. Despite the challenges, a diverse array of styles that suit various ages and body shapes is better for sales than a sea of monotony.
So, what's the next big aesthetic? Even if we've moved past peak mob wife, faux fur is set to be a major player in autumn-winter 2024. Additionally, fashion and music are converging around a western theme, influenced by Pharrell Williams and artists like Beyonce and Lana Del Rey. Expect Aztec prints, denim, and Americana to dominate the upcoming seasons.
Sofia Coppola's Priscilla is also making waves, blending sixties shift dresses and pastel colors with the bold beauty of country stars—a trend known as Memphis Glam. Keep an eye on the Olympics too, as they serve as a breeding ground for trends, especially with LVMH dominating the games.
While the mob wife trend takes center stage, don't count out Coastal Grandma just yet. Her relaxed separates and raffia accessories may have hibernated over winter, but they're perfect for the upcoming summer months. Retailers and beauty brands should be prepared for her comeback.
(With AI Inputs)
(GENZ News is the ultimate destination for the trend-savvy generation! Stay on top of the GenZ news with India's first and the only product for GENZs.)
These trends, endorsed by online creators and embraced by consumers, are causing a seismic shift in the retail landscape . Retailers and beauty brands need to stay on their toes, closely monitoring these style and societal shifts to ensure they're stocked with the right products to capture the next viral fashion moment.
The newest trend in town is the mob wife aesthetic , inspired by the glamorous women associated with organized crime. Think big hair, gold jewelry, leather trousers, and the pièce de résistance—a lavish fur coat. Thanks to the 25th anniversary of The Sopranos and Netflix's Griselda mini-series, this look is making a comeback on screens and in the shopping lexicon.
Mob wife is not just shaking up our closets; it's reshaping what we buy. These trends often mirror what's already online or in stores. After all, can you really embody the mob wife vibe without that statement fur coat?
Leather, whether real or synthetic, has been a fashion staple for years. Animal print tried to make a comeback last year, but it was overshadowed by the more subdued Quiet Luxury look. However, Mob Wife's buzz has led to animal print products flying off the shelves five days faster than in 2023. Similarly, the color red is on the rise, and it's not just because Valentine's Day is around the corner.
To stay ahead, retailers and cosmetics companies need to scan society—music, film, TV, runway shows—and the economy to capture the next big thing. This is no easy feat. Take Night Luxe, for example, which gained momentum in early 2022 as the world emerged from the Covid-19 omicron variant. Some stores were quick to adapt, while others were stuck with a surplus of sweatpants.
Some trends react to what came before, and these shifts are happening at breakneck speed. Quiet Luxury was a response to the logo-heavy streetwear dominating the scene. But already, consumers are growing tired of minimalism, as seen with the resurgence of Mob Wife. This could pose a challenge for Gucci, which recently swapped maximalism for sleeker styles.
The world of TikTok adds another layer of complexity, with multiple trends coexisting simultaneously. WGSN calls it "aesthetic plurality," where hashtags form "ecosystems" and resemble "family structures." Opposing movements can clash, resulting in "trend tensions" that retailers and beauty brands must navigate.
Today's landscape presents a striking contrast between the clean girl aesthetic, featuring glowing skin and minimalist makeup, and the bolder looks of mob wife and office siren beauty. There are even whispers of a return to the more dramatic looks of 2016, known for contouring with different shades of foundation—a potential boon for companies like Estee Lauder Inc. and L’Oreal SA.
In this chaotic backdrop, retailers with speedy supply chains have an edge. However, even brands with longer lead times can jump on a trend by ordering more within the fashion season if a product goes viral. Despite the challenges, a diverse array of styles that suit various ages and body shapes is better for sales than a sea of monotony.
So, what's the next big aesthetic? Even if we've moved past peak mob wife, faux fur is set to be a major player in autumn-winter 2024. Additionally, fashion and music are converging around a western theme, influenced by Pharrell Williams and artists like Beyonce and Lana Del Rey. Expect Aztec prints, denim, and Americana to dominate the upcoming seasons.
Sofia Coppola's Priscilla is also making waves, blending sixties shift dresses and pastel colors with the bold beauty of country stars—a trend known as Memphis Glam. Keep an eye on the Olympics too, as they serve as a breeding ground for trends, especially with LVMH dominating the games.
While the mob wife trend takes center stage, don't count out Coastal Grandma just yet. Her relaxed separates and raffia accessories may have hibernated over winter, but they're perfect for the upcoming summer months. Retailers and beauty brands should be prepared for her comeback.
(With AI Inputs)
(GENZ News is the ultimate destination for the trend-savvy generation! Stay on top of the GenZ news with India's first and the only product for GENZs.)
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