71-year-old woman's hair 'fuller and thicker' for 'the first time in years' with £34 serum

Hair loss and thinning is sadly a reality many women will face throughout their lives. The NHS estimates that around 40% of women will experience it by the time they reach 50, and the probability only increases with age.

It's also common for women post-childbirth to experience temporary hair shedding in the subsequent months. Whilst there isn't a 'magic cure' to instantly reverse thinning hair, there are over-the-counter serums available that can help create thicker, softer and fuller-looking tresses with regular use.

One such serum is Champo's Pitta Growth Serum, specifically designed for those with fine hair experiencing thinning or loss. A large 50ml bottle has been discounted to £46 from £56.67, whilst a smaller 30ml version is available for £34 here.

This non-greasy and ultra-lightweight serum is clinically proven to reduce hair loss and shedding. The formula utilises creatine, caffeine and anti-hair loss and anti-dandruff actives to instantly add volume to roots whilst stimulating the scalp for fuller, stronger hair.

It's also suitable for all scalp and hair types, including coloured and treated hair. Champo suggests users can expect to see visible improvements in hair thickness, fullness and fallout within 12 weeks of daily use, although the serum should be used continuously to optimise long-term results, reports the Manchester Evening News.

The hair oil has proven remarkably popular, with one bottle being purchased every 30 seconds. It has also secured numerous accolades including Marie Curie's Best Hair Oil in 2021 and was recognised as an Indy Best Buy by the Independent in 2021.

Meanwhile, UKLASH's Hair Growth Serum retails at £40 and boasts over 920 five-star reviews from customers. It claims to encourage hair growth at the root by delivering a variety of active ingredients to the scalp and energising hair follicles, minimising hair loss and producing a thicker and fuller head of hair.

At Boots, a 100ml bottle of Wild Science Lab Growth Recipe Density Booster is priced at £25. Formulated to nourish and support thicker strands, the specialist scalp booster is scientifically-proven to help boost scalp microcirculation and encourage fuller hair.

Back at Champo, the Pitta Growth Serum holds an overall star-rating of 4.6 out of five from more than 1,580 reviews. One shopper said: "I've only been using this three days and I've already noticed a difference. After a year of bleaching my hair and trying Olaplex this is by far the best product that has made a difference.