'Annaatthe' to 'Jailer 2': Stunning growth of Rajinikanth's last five films' OTT prices

Rajinikanth’s popularity is not limited to theatres. For several years, his films have also commanded strong demand from streaming platforms. His name alone can attract a large audience on OTT, making his movies valuable digital properties. In recent years, the reported prices of his films’ streaming rights have shown a clear rise. From ‘Annaatthe’ to ‘ Jailer 2’, the difference in the reported deal values offers an interesting picture of how the Superstar’s digital market has expanded. While OTT agreements are usually kept private, industry reports have provided an indication of the amounts involved in these major deals.