Emily Atack 'breaks the internet' in daring new Rivals-inspired lingerie campaign

It’s a campaign that’s impossible to miss, and fans are already claiming that it’s “broken the internet”, as Emily Atack dares to bare in a brand new spring/summer collection from lingerie brand Agent Provocateur. Titled The Duchess, the campaign was inspired by the refined elegance of British aristocratic glamour, reimagined through the scandalous, indulgent rhythms of countryside living in the late 1980s.

Sound familiar? That’s because it was also heavily inspired by the late Jilly Cooper’s “bonkbuster” novel Rivals, with Emily also starring in the TV series based on it. Truly a match made in heaven! When the campaign was revealed on Instagram, fans went wild for the creative direction, the pieces, and – of course – Emily.

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