Exclusive: Bunty Sajdeh on parting ways with Karan Johar and signing Tiger Shroff as the first client of his new venture
After concluding his association with Karan Johar-led Dharma Productions, talent manager Bunty Sajdeh has begun a new chapter by forging a strategic partnership between his firm Cornerstone and Armour Entertainment, signalling a renewed, independent approach to talent management. Cornerstone, founded by Sajdeh, has entered into a strategic alliance with Armour Entertainment, led by industry veteran Prarthana Ajmani. The partnership comes in the wake of structural changes at Dharma Productions and marks Sajdeh’s return to operating as a fully independent entity in the entertainment business.
Explaining the decision to part ways with Dharma, Sajdeh tells us that the move was driven by circumstance rather than conflict. Following a significant investment into Dharma Productions last year, the studio decided to consolidate its ancillary businesses under a single corporate umbrella. “Cornerstone is an independent entity and I wanted it to remain that way,” Sajdeh said, adding that Dharma acquired DCA in its entirety from Cornerstone, allowing both companies to continue operating separately in the industry.
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Reflecting on his time at Dharma, Sajdeh said, "Every step in life is a learning experience. I have always been blessed with having stalwarts as mentors and business partners in my life and career. It goes without saying that Karan Johar is right up there with the best and I have learned so much from him professionally; people skills for one. Time management is another art I really need to master from him! I've spent so much more time with him professionally and learned so much about the Film industry and business as a whole. And he still remains and will continue to be my close friend and confidante and I know he will always be there for me professionally and personally."
Sajdeh also spoke about the ease of working with Johar, saying, "Karan and I go way back as friends on a personal level so there's always been that comfort and ease of collaborating with him professionally. As busy as he is running multiple businesses, he always has the time to connect and even meet when there's a requirement no matter big or small. He is just that human."
Explaining the decision to part ways with Dharma, Sajdeh tells us that the move was driven by circumstance rather than conflict. Following a significant investment into Dharma Productions last year, the studio decided to consolidate its ancillary businesses under a single corporate umbrella. “Cornerstone is an independent entity and I wanted it to remain that way,” Sajdeh said, adding that Dharma acquired DCA in its entirety from Cornerstone, allowing both companies to continue operating separately in the industry.
Video
Reflecting on his time at Dharma, Sajdeh said, "Every step in life is a learning experience. I have always been blessed with having stalwarts as mentors and business partners in my life and career. It goes without saying that Karan Johar is right up there with the best and I have learned so much from him professionally; people skills for one. Time management is another art I really need to master from him! I've spent so much more time with him professionally and learned so much about the Film industry and business as a whole. And he still remains and will continue to be my close friend and confidante and I know he will always be there for me professionally and personally."
Sajdeh also spoke about the ease of working with Johar, saying, "Karan and I go way back as friends on a personal level so there's always been that comfort and ease of collaborating with him professionally. As busy as he is running multiple businesses, he always has the time to connect and even meet when there's a requirement no matter big or small. He is just that human."
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