Is BTS Really Moving Away From Purple? ARMY Wants Answers
Toronto just gave BTS one of its biggest welcomes yet, but one tiny detail on the new BTS Boulevard signs has turned a celebration into a fandom debate.
Yonge Street has been transformed with temporary BTS signs ahead of the group’s Toronto shows. The design is striking, but there is one thing missing: purple.
For ARMY, that is not an ordinary colour choice.
Purple has become deeply connected with BTS and its fandom through the meaning of “Borahae,” or “I purple you.” So when Toronto councillor Lily Cheng said HYBE asked the city not to use purple because the group was “evolving the brand,” fans immediately began asking a much bigger question.
Yonge Street has been transformed with temporary BTS signs ahead of the group’s Toronto shows. The design is striking, but there is one thing missing: purple.
For ARMY, that is not an ordinary colour choice.
Purple has become deeply connected with BTS and its fandom through the meaning of “Borahae,” or “I purple you.” So when Toronto councillor Lily Cheng said HYBE asked the city not to use purple because the group was “evolving the brand,” fans immediately began asking a much bigger question.
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