Janhvi Kapoor launches campaign to destigmatize alcohol addiction in India

Janhvi Kapoor launches campaign to destigmatize alcohol addiction in India

Actor Janhvi Kapoor has joined hands with mental health organization Amaha to launch a new initiative called Off the Rocks, reported MoneyControl.

The campaign aims to change the way people view alcohol addiction in India, emphasizing it as a medical condition rather than a moral failing.

Kapoor said in a statement, "The conversation around alcohol is either completely absent or deeply judgmental, and neither serves the people who actually need support."

'Alcohol addiction is real, it's clinical...'

Reportedly, the Off the Rocks campaign will focus on clinical understanding, self-awareness, and access to care.

The actor added, "Alcohol addiction is real, it's clinical, and it affects people across every walk of life. Off the Rocks is about making it easier to acknowledge that, and to know that help exists."

The initiative will be an ongoing effort featuring expert-led conversations, personal stories, accessible explainers, and professional resources.