Move over whey shakes: Protein booze is the wild new trend no one asked for

If you thought protein powder belonged strictly to the gym, think again. The latest buzz in beverage innovation are protein-infused alcoholic drinks because even your after-work cocktail might double as a “functional” sip. That’s right! The age-old divide between your protein shake and your nightcap is officially blurring.

The macrotrend bursts through the gym door