September Travel Boom: Why More People Are Choosing Autumn Holidays

For years, July and August were considered the undisputed months for a big summer holiday. That habit is changing. September is quietly becoming one of the most attractive periods to travel, particularly for people who are not tied to school calendars. The appeal is simple: temperatures are often easier to handle, popular destinations begin to breathe again and flights can become more affordable. In 2026, the trend has become noticeable enough for the UK travel industry to call it “Super September”. Recent ABTA data found that 24% of Britons planned a September holiday, compared with just 17% three years earlier.