Why Do Online Prices Change While You Are Still Shopping?

You find a pair of headphones online for 1200 rupees. You think about it for a few minutes, return to the page and suddenly the price is 3000 rupees. It can feel as though the website noticed your hesitation and deliberately raised the price. Sometimes, however, the explanation is far less mysterious. Online retailers constantly adjust prices based on stock, demand, promotions, competitors and other market conditions. This practice is broadly known as dynamic pricing , and it has become a major feature of modern e-commerce .