Why Do Supermarkets Put Essential Products at the Back?

You enter a supermarket for milk and perhaps a loaf of bread. Ten minutes later, your basket contains biscuits, shampoo, snacks and something you never intended to buy. It may feel like bad luck, but supermarket layouts are rarely accidental. Retailers carefully design the journey customers take through their stores, from the position of essential products to the height of shelves and the location of checkout displays. The aim is simple: encourage shoppers to notice more products and potentially spend more money. What looks like an inconvenient walk can actually be carefully planned retail psychology .