India Enters 88-day Festive Season: What the longest festival calendar in 3 years means for consumer spending

India has entered an 88-day festive season in 2026, creating a longer window for consumer spending across retail, food, apparel, jewellery, electronics and gifting. The festive calendar began with the start of the 10-day Onam celebrations on August 16 and will include several major festivals in the weeks ahead.According to Zee Business research, the festive season spans 88 days in 2026.