Travis Kelce-backed Six Flags gets major green upgrade with 20.8 million kWh solar project amid lawsuits

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A theme park parking lot is usually a place where cars sit before the real fun begins. At Six Flags Magic Mountain in California, it now plays a much bigger role. The park has fully activated a major solar power project covering thousands of parking spaces, turning an everyday guest facility into a large-scale energy source. The installation is designed to generate enough electricity to offset the annual consumption of both Six Flags Magic Mountain and neighbouring Hurricane Harbor Los Angeles . The move also arrives as NFL star Travis Kelce continues his high-profile relationship with Six Flags as the company’s brand ambassador.
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Six Flags Magic Mountain solar project now powers two parksThe newly energised project includes solar canopies covering 4,315 parking spaces, giving the Magic Mountain parking area a striking new purpose. The system has a 12.37-megawatt solar capacity, making it the largest solar carport installation in California, according to project information.

The solar installation is expected to produce around 20.8 million kWh of electricity each year. Six Flags says that output is equivalent to the annual electricity consumption of Magic Mountain and Hurricane Harbor Los Angeles combined.

The project also features an 8 MWh battery energy storage system and 109 electric vehicle charging stations. That means the development is not simply about putting solar panels above cars. It combines power generation, energy storage and EV infrastructure in one large site.

The project had been announced earlier, but its full commissioning marks the key milestone. The solar canopies cover roughly 637,000 square feet, with 22,908 solar modules spread across 36 long-span carport structures.

The message shown in the accompanying Parks & Loisirs post sums up the scale of the development: “Le parking de Six Flags Magic Mountain alimente désormais deux parcs en énergie solaire.” Translated, it means the Six Flags Magic Mountain parking lot now supplies solar energy to two parks.

The image also states that the 12.37 MW installation covers 4,315 parking spaces and that its yearly production should match the combined electricity consumption of Magic Mountain and Hurricane Harbor Los Angeles.

Travis Kelce’s Six Flags endorsement adds another spotlightThe sustainability push comes during a major branding chapter for Six Flags. In March 2026, the company announced Travis Kelce as a brand ambassador for 2026. His role includes digital content, social media campaigns and approved use of his name, image and likeness across broadcast, streaming and in-park marketing.

Kelce has also described himself as a lifelong Six Flags fan. In the company's announcement, he said:

“Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter. The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level. I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to unforgettable experiences.”

His endorsement gives Six Flags a familiar sports personality while the company makes changes beyond rides and attractions. At Magic Mountain, the parking lot itself has become part of that next chapter, producing renewable energy on a scale capable of supporting two major Southern California parks.