“We intentionally didn't do..”: How Patrick Mahomes' early strategy helped turn his rookie-year restraint into a business empire beyond NFL

Patrick Mahomes had endorsement offers waiting for him before he had established himself as the Kansas City Chiefs ’ starting quarterback. Yet during his rookie season in 2017, Mahomes and his representatives deliberately kept those opportunities limited. They wanted his first year to focus on football, the Chiefs locker room and learning from veteran quarterback Alex Smith.