Apple iPhone Pocket Launched Globally: Price, Colours, and Features Explained

Apple has long been known for blending technology with lifestyle design, and its latest accessory is no exception. Following the September 2025 launch of the iPhone Air and iPhone 17 series, the company has introduced a new addition to its accessory lineup — the Apple iPhone Pocket . This fabric-based pouch combines functionality, durability, and fashion in a single product, appealing to users who value both protection and aesthetics.

After the success of the Crossbody Strap, the iPhone Pocket aims to take smartphone carrying convenience to the next level. Its design, inspired by the Japanese fashion house Issey Miyake’s Pleats Please line, reflects Apple’s growing focus on luxury-inspired, user-friendly accessories that complement modern lifestyles.

A Continuation of Apple’s Accessory Evolution

Earlier in 2025, Apple expanded its iPhone accessory collection beyond traditional silicone and clear cases by launching the Crossbody Strap priced at ₹5,900. This accessory allowed users to securely carry their iPhones without the fear of accidental drops — a hit among customers who valued practicality and safety.

Now, the tech giant has taken a creative leap with the iPhone Pocket, a fabric-based, ribbed pouch that combines durability with visual appeal. It is designed not only to safeguard the device but also to serve as a style statement, bringing a fresh fashion-forward element to Apple’s ecosystem.

Design Inspired by Japanese Minimalism

One of the most striking aspects of the iPhone Pocket is its design influence from Issey Miyake’s “Pleats Please” line, known for its timeless elegance and pleated textures. The accessory embodies the same design language, featuring a ribbed, 3D-knitted open structure that is as tactile as it is stylish.

Crafted with a polyester-nylon-polyurethane blend (85% polyester, 14% nylon, 1% polyurethane), the pouch offers the perfect balance between flexibility, strength, and stretchability. This ensures that the accessory is both lightweight and resilient — ideal for daily use. The texture not only gives it a distinctive look but also enhances grip and comfort while carrying.

Multiple Strap Styles and Colour Options

Apple understands that users appreciate variety and personalization. Hence, the iPhone Pocket comes in two strap versions — a short strap and a long crossbody strap, catering to different carrying preferences.

• Short Strap Design: Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black.
  
  
• Long Crossbody Strap: Sapphire, Cinnamon, and Black.

These vibrant colour choices reflect Apple’s aim to appeal to a wider audience, from minimalists to those who enjoy bold, expressive accessories. The accessory can be handheld, attached to bags, or even worn across the body, blending utility with fashion in true Apple style.

Price and Global Availability

The iPhone Pocket has been priced at:

• $149.95 (approximately ₹13,286) for the short strap design
  
  
• $229.95 (approximately ₹20,375) for the long crossbody strap
  
  

Apple has confirmed that the product will officially hit stores on November 14, 2025, across major international markets including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US.

For now, it remains limited to select countries in Western and South Asia, though the company may consider expanding availability based on customer response.

Functionality Meets Fashion

The iPhone Pocket’s beauty lies in its dual nature — it’s not just an accessory, but a lifestyle product. The fabric’s elastic and pleated design ensures that the pouch can accommodate different iPhone sizes while maintaining its elegant structure. Its soft-touch material prevents scratches and provides gentle cushioning, making it ideal for users constantly on the move.

Unlike typical smartphone sleeves, the iPhone Pocket offers the freedom of hands-free convenience without compromising on style. Whether tied to a backpack or worn crossbody, it adds a fashionable flair to daily use.

Apple’s Push Toward Personalized Accessories

Apple’s accessory line has been steadily evolving to reflect lifestyle trends. Beyond tech, the company is venturing deeper into fashion-tech hybrids, ensuring that its products resonate with the modern user’s sense of identity. The iPhone Pocket’s introduction follows similar efforts seen in Apple Watch bands, MagSafe wallets, and crossbody phone holders, which have successfully merged style with function.

By introducing design collaborations and premium materials, Apple continues to position itself not just as a tech innovator but also as a trendsetter in wearable design.

Early Reception and Consumer Buzz

Though available only in limited regions, the iPhone Pocket has already gained global attention. Early reviews highlight its sophisticated design, color vibrancy, and premium craftsmanship — qualities that align perfectly with Apple’s brand ethos. Social media has been abuzz with comparisons to luxury handbag accessories, indicating that the product might find a strong following among fashion-conscious iPhone owners.

Tech enthusiasts have also praised the practicality of the new accessory, particularly for travel and outdoor activities, where users prefer to keep their phones easily accessible yet protected.

A Step Toward Sustainable Design?

Apple’s recent accessory launches, including the iPhone Pocket, signal a quiet but deliberate shift toward sustainable materials. The choice of synthetic yet durable textiles ensures long-term usability and reduced waste from replacements. The company has already pledged to move toward a carbon-neutral product lineup by 2030, and this product aligns well with that vision — offering durability and timeless appeal instead of disposable design.