Noise launches Buds R1 true wireless earbuds in India, priced at Rs 1,399
Noise and music streaming platform Gaana have announced a strategic partnership with the launch of the Noise Buds R1 (Gaana Edition), a co-branded pair of wireless earbuds that bundles a complimentary one-year Gaana Plus subscription . The new product is priced at Rs 1,399 and aims to combine wireless audio hardware with premium music streaming benefits in a single offering.
As part of the launch offer, customers purchasing the Noise Buds R1 (Gaana Edition) will receive a one-year Gaana Plus subscription worth Rs 799 at no additional cost. The subscription includes ad-free music streaming, HD audio quality, unlimited offline downloads and access to Gaana's catalogue of songs and podcasts.
The companies said the collaboration is designed to make premium audio and music experiences more accessible to consumers, especially as music continues to remain a key component of digital entertainment consumption in India.
Commenting on the launch, Utsav Malhotra, COO of Noise, said the partnership aligns with the company's goal of making premium technology more accessible to consumers. He added that the collaboration goes beyond audio hardware by integrating a premium music experience with the product. “At Noise, we have always believed that premium technology should be accessible to everyone. With this collaboration with Gaana, we're extending that philosophy beyond sound to the music experience itself,” Malhotra said. According to Noise, the partnership is intended to offer consumers a richer and more seamless listening experience by combining quality audio hardware with access to premium music content.
Features of Noise Buds R1 (Gaana Edition)The Noise Buds R1 (Gaana Edition) is designed for everyday use and comes with up to 40 hours of total playtime with the charging case. The earbuds feature 11mm dynamic drivers for audio performance and are equipped with quad microphones and Environmental Noise Cancellation (ENC) to improve call clarity. The company also highlighted its InstaCharge technology, which is claimed to deliver up to 120 minutes of playback with just 10 minutes of charging. By bundling Gaana Plus with the earbuds, users can take advantage of HD audio streaming and offline playback capabilities while using the device.
Price and availabilityThe Noise Buds R1 (Gaana Edition) is priced at Rs 1,399 and is available through the Noise website, as well as the Gaana website and mobile app. The purchase includes a complimentary one-year Gaana Plus subscription worth Rs 799.
As part of the launch offer, customers purchasing the Noise Buds R1 (Gaana Edition) will receive a one-year Gaana Plus subscription worth Rs 799 at no additional cost. The subscription includes ad-free music streaming, HD audio quality, unlimited offline downloads and access to Gaana's catalogue of songs and podcasts.
The companies said the collaboration is designed to make premium audio and music experiences more accessible to consumers, especially as music continues to remain a key component of digital entertainment consumption in India.
Commenting on the launch, Utsav Malhotra, COO of Noise, said the partnership aligns with the company's goal of making premium technology more accessible to consumers. He added that the collaboration goes beyond audio hardware by integrating a premium music experience with the product. “At Noise, we have always believed that premium technology should be accessible to everyone. With this collaboration with Gaana, we're extending that philosophy beyond sound to the music experience itself,” Malhotra said. According to Noise, the partnership is intended to offer consumers a richer and more seamless listening experience by combining quality audio hardware with access to premium music content.
Features of Noise Buds R1 (Gaana Edition)The Noise Buds R1 (Gaana Edition) is designed for everyday use and comes with up to 40 hours of total playtime with the charging case. The earbuds feature 11mm dynamic drivers for audio performance and are equipped with quad microphones and Environmental Noise Cancellation (ENC) to improve call clarity. The company also highlighted its InstaCharge technology, which is claimed to deliver up to 120 minutes of playback with just 10 minutes of charging. By bundling Gaana Plus with the earbuds, users can take advantage of HD audio streaming and offline playback capabilities while using the device.
Price and availabilityThe Noise Buds R1 (Gaana Edition) is priced at Rs 1,399 and is available through the Noise website, as well as the Gaana website and mobile app. The purchase includes a complimentary one-year Gaana Plus subscription worth Rs 799.
Next Story