Vodafone Idea launches 'Vi Intelligence' AI initiative, joins hands with PwC India to build agentic enterprise solutions
Telecom operator Vodafone Idea has announced the launch of Vi Intelligence , a strategic artificial intelligence initiative aimed at driving AI-led transformation across its own operations while helping enterprises adopt next-generation AI technologies. As part of the initiative, the company has partnered with PwC India to establish the Vi Intelligence Lab, which will focus on developing, incubating and scaling enterprise AI solutions.
The company said the new initiative is designed to help businesses harness the power of AI and prepare for a future increasingly shaped by intelligent and autonomous systems. At the heart of the programme is the Vi Intelligence Lab, which will combine Vi's digital infrastructure with PwC India's transformation expertise to create an innovation platform for enterprise AI adoption.
Vi, PwC India to establish AI innovation hubAccording to Vi, the lab will serve as a global innovation gateway connecting AI companies, startups, research ecosystems and enterprises to solve real-world business challenges through artificial intelligence. As part of the collaboration, PwC India will establish a dedicated Centre of Excellence team that will be co-located with Vi in Mumbai. The companies said the partnership aims to accelerate AI innovation, enterprise transformation and global collaboration around emerging AI technologies.
Focus on agentic, assistive and responsible AIVi said the Intelligence Lab will be built around three strategic pillars: Agentic AI, Assistive AI, and Sovereign & Responsible AI. These pillars will guide the development of AI-driven use cases across consumer, enterprise and operational domains.
The company said the lab's objective is to help organisations move beyond traditional automation towards intelligent and increasingly autonomous business processes. Vi added that all AI use cases developed through the initiative will be governed by its GRACIE Responsible AI framework, which is intended to promote ethical and secure use of data, intellectual property and AI systems.
Jagbir Singh, Chief Technology Officer at Vi, said telecom networks have historically connected people, businesses and devices, but the next phase of growth would be driven by intelligence. He said the company is bringing together global AI expertise, strategic partnerships and digital infrastructure to unlock the full potential of AI, adding that the lab would support organisations in adopting AI at scale across customer engagement, service experiences and business processes.
Programmes to support AI adoptionThe Vi Intelligence Lab will operate through several programmes, including incubation projects focused on solving business challenges, development of proprietary AI capabilities, innovation challenges and hackathons designed to attract participation from global AI startup ecosystems. The company also plans to establish a transformation AI factory to rapidly move ideas from experimentation to pilot deployments. In addition, AI skilling and workforce capability-building programmes will be launched to help accelerate AI adoption within organisations.
Vi said the broader objective of the initiative is to help organisations modernise operations, improve customer experiences and unlock new growth opportunities through AI-powered innovation.
With enterprises increasingly exploring agentic AI systems capable of making decisions and executing tasks with minimal human intervention, the telecom operator believes the Vi Intelligence Lab can play a key role in helping businesses adopt these technologies in a scalable and responsible manner.
The company said the new initiative is designed to help businesses harness the power of AI and prepare for a future increasingly shaped by intelligent and autonomous systems. At the heart of the programme is the Vi Intelligence Lab, which will combine Vi's digital infrastructure with PwC India's transformation expertise to create an innovation platform for enterprise AI adoption.
Vi, PwC India to establish AI innovation hubAccording to Vi, the lab will serve as a global innovation gateway connecting AI companies, startups, research ecosystems and enterprises to solve real-world business challenges through artificial intelligence. As part of the collaboration, PwC India will establish a dedicated Centre of Excellence team that will be co-located with Vi in Mumbai. The companies said the partnership aims to accelerate AI innovation, enterprise transformation and global collaboration around emerging AI technologies.
Focus on agentic, assistive and responsible AIVi said the Intelligence Lab will be built around three strategic pillars: Agentic AI, Assistive AI, and Sovereign & Responsible AI. These pillars will guide the development of AI-driven use cases across consumer, enterprise and operational domains.
The company said the lab's objective is to help organisations move beyond traditional automation towards intelligent and increasingly autonomous business processes. Vi added that all AI use cases developed through the initiative will be governed by its GRACIE Responsible AI framework, which is intended to promote ethical and secure use of data, intellectual property and AI systems.
Jagbir Singh, Chief Technology Officer at Vi, said telecom networks have historically connected people, businesses and devices, but the next phase of growth would be driven by intelligence. He said the company is bringing together global AI expertise, strategic partnerships and digital infrastructure to unlock the full potential of AI, adding that the lab would support organisations in adopting AI at scale across customer engagement, service experiences and business processes.
Programmes to support AI adoptionThe Vi Intelligence Lab will operate through several programmes, including incubation projects focused on solving business challenges, development of proprietary AI capabilities, innovation challenges and hackathons designed to attract participation from global AI startup ecosystems. The company also plans to establish a transformation AI factory to rapidly move ideas from experimentation to pilot deployments. In addition, AI skilling and workforce capability-building programmes will be launched to help accelerate AI adoption within organisations.
Vi said the broader objective of the initiative is to help organisations modernise operations, improve customer experiences and unlock new growth opportunities through AI-powered innovation.
With enterprises increasingly exploring agentic AI systems capable of making decisions and executing tasks with minimal human intervention, the telecom operator believes the Vi Intelligence Lab can play a key role in helping businesses adopt these technologies in a scalable and responsible manner.
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