Zoho founder Sridhar Vembu's advice to engineers entering business: Learn to sell, face rejection

Moving from engineering, medicine or science into business can require learning a skill that many professionals may not encounter in their regular work: selling. In an X (formerly Twitter) post, Zoho founder Sridhar Vembu shared a simple piece of advice for engineers, scientists and doctors who want to enter the business world—go on sales calls and learn to deal with rejection. Vembu said that technical knowledge alone is not enough to build a business. He argued that speaking directly with potential customers can help professionals explain their ideas better, understand the value of sales and develop the skills needed to run a business.