Dia Mirza Video Divides BMC: Deputy Mayor Defends Diwali Appeal After Mayor's 'Anti-Hindu' Charge

A controversy over the BMC’s pollution-free Diwali campaign featuring actor Dia Mirza has triggered differences within Mumbai’s civic leadership. Mayor Ritu Tawde has said celebrity names for future civic campaigns must be brought to her notice and approved in advance. She also criticised Mirza and called for BMC public statements to require her approval. However, Deputy Mayor Sanjay Ghadi defended the actor’s appeal against bursting firecrackers, saying there was nothing wrong with encouraging a healthier celebration. Mirza, meanwhile, said her video was recorded in public interest following a request from the Bombay High Court and the BMC, stressing that air pollution is a public health concern.