Amul raises butter, ghee prices: Check new prices and reason
Amul has increased the prices of ghee and butter ahead of Diwali. A 1-kg carton of ghee now costs Rs 680, up by Rs 50, while a 500-gm butter pack has become costlier by Rs 15, as per a TOI report. The price hike comes amid rising demand and shortages of Amul cow ghee in several markets.
The price revision comes as demand for branded ghee has increased following action against adulterated products in Gujarat and neighbouring Rajasthan. The higher rates have also reduced much of the benefit consumers received from the September 2025 GST reduction, when the tax on dairy products was lowered from 12% to 5%.
Amul ghee and butter prices: Check latest increases
According to revised MRPs shared by sources, the price of a 1-kg carton of Amul ghee has gone up from Rs 630 to Rs 680. A 500-gm pouch of pure ghee now costs Rs 345, compared with Rs 325 earlier.
Butter prices have also increased across two pack sizes. A 100-gm pack is now priced at Rs 66, up from Rs 63, while the cost of a 500-gm pack has risen from Rs 310 to Rs 325.
The following table shows the latest price changes:
Amul's online platform lists cow ghee at Rs 740 per litre, Sagar ghee at Rs 710, pure ghee at Rs 700 and buffalo ghee at Rs 720. However, several varieties, including pure ghee, buffalo ghee and a combo pack, were marked as sold out on the platform.
GST relief from September 2025 partly offset by latest price revision
The latest increases come after Amul had reduced the prices of 700 dairy products following the GST rate cut in September 2025.
At the time, the price of a one-litre carton of ghee was reduced from Rs 650 to Rs 610, while a five-litre tin became cheaper from Rs 3,275 to Rs 3,075. Butter prices also declined, with the 100-gm pack falling from Rs 62 to Rs 58 and the 500-gm pack dropping from Rs 305 to Rs 285.
The earlier reductions and the latest price revisions are compared below:
Also Read: Playstation Black Friday Sale 2026 deals: Full list of games, consoles and gadgets that are being offered on discount
Amul cow ghee shortage reported in Gujarat and other markets
Apart from higher prices, consumers are also facing difficulties finding some Amul dairy products. Retailers in Vadodara and Ahmedabad said ghee stocks, particularly cow ghee, had been running low since the Ganesh festival following a sharp increase in demand.
A D-Mart outlet in Ahmedabad's Satellite area had no stocks of Amul ghee or butter on Tuesday, according to the report.
The supply concerns are not limited to Gujarat. Similar disruptions were reported in Pune and Kolkata in July and September, while complaints have also emerged from Jammu and Kashmir. The exact reasons behind the wider supply problems remain unclear. The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets Amul products, did not respond to attempts to seek its comments.
A cooperative leader closely associated with Amul attributed the surge in demand for branded ghee to the crackdown on adulterated products in Gujarat and Rajasthan. He said around 2 lakh kg of duplicate ghee had been seized in different parts of the two states over the past six months.
According to him, the action against adulterated products had encouraged consumers to shift towards established brands such as Amul. He added that nearly 45% of annual ghee consumption generally takes place during the festive season, creating additional pressure on supplies.
Vadodara retailers say cow ghee supplies remain limited
Parlour operators in Vadodara said the shortage had continued despite attempts to improve distribution. One operator told TOI that the outlet was receiving only a fraction of its usual requirement and had not received Amul cow ghee since the Ganpati festival.
Sources said parlour operators had recently met distributors to raise concerns about the availability of ghee. Although distribution channels were subsequently streamlined, the supply of cow ghee remained inadequate, the operator said.
With festive demand adding to the pressure on availability, consumers are facing both higher prices and difficulty accessing some of the dairy products commonly used in preparing Diwali sweets.
The price revision comes as demand for branded ghee has increased following action against adulterated products in Gujarat and neighbouring Rajasthan. The higher rates have also reduced much of the benefit consumers received from the September 2025 GST reduction, when the tax on dairy products was lowered from 12% to 5%.
Amul ghee and butter prices: Check latest increases
According to revised MRPs shared by sources, the price of a 1-kg carton of Amul ghee has gone up from Rs 630 to Rs 680. A 500-gm pouch of pure ghee now costs Rs 345, compared with Rs 325 earlier.
Butter prices have also increased across two pack sizes. A 100-gm pack is now priced at Rs 66, up from Rs 63, while the cost of a 500-gm pack has risen from Rs 310 to Rs 325.
The following table shows the latest price changes:
Amul's online platform lists cow ghee at Rs 740 per litre, Sagar ghee at Rs 710, pure ghee at Rs 700 and buffalo ghee at Rs 720. However, several varieties, including pure ghee, buffalo ghee and a combo pack, were marked as sold out on the platform.
GST relief from September 2025 partly offset by latest price revision
The latest increases come after Amul had reduced the prices of 700 dairy products following the GST rate cut in September 2025.
At the time, the price of a one-litre carton of ghee was reduced from Rs 650 to Rs 610, while a five-litre tin became cheaper from Rs 3,275 to Rs 3,075. Butter prices also declined, with the 100-gm pack falling from Rs 62 to Rs 58 and the 500-gm pack dropping from Rs 305 to Rs 285.
The earlier reductions and the latest price revisions are compared below:
Also Read: Playstation Black Friday Sale 2026 deals: Full list of games, consoles and gadgets that are being offered on discount
Amul cow ghee shortage reported in Gujarat and other markets
Apart from higher prices, consumers are also facing difficulties finding some Amul dairy products. Retailers in Vadodara and Ahmedabad said ghee stocks, particularly cow ghee, had been running low since the Ganesh festival following a sharp increase in demand.
A D-Mart outlet in Ahmedabad's Satellite area had no stocks of Amul ghee or butter on Tuesday, according to the report.
The supply concerns are not limited to Gujarat. Similar disruptions were reported in Pune and Kolkata in July and September, while complaints have also emerged from Jammu and Kashmir. The exact reasons behind the wider supply problems remain unclear. The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets Amul products, did not respond to attempts to seek its comments.
A cooperative leader closely associated with Amul attributed the surge in demand for branded ghee to the crackdown on adulterated products in Gujarat and Rajasthan. He said around 2 lakh kg of duplicate ghee had been seized in different parts of the two states over the past six months.
According to him, the action against adulterated products had encouraged consumers to shift towards established brands such as Amul. He added that nearly 45% of annual ghee consumption generally takes place during the festive season, creating additional pressure on supplies.
Vadodara retailers say cow ghee supplies remain limited
Parlour operators in Vadodara said the shortage had continued despite attempts to improve distribution. One operator told TOI that the outlet was receiving only a fraction of its usual requirement and had not received Amul cow ghee since the Ganpati festival.
Sources said parlour operators had recently met distributors to raise concerns about the availability of ghee. Although distribution channels were subsequently streamlined, the supply of cow ghee remained inadequate, the operator said.
With festive demand adding to the pressure on availability, consumers are facing both higher prices and difficulty accessing some of the dairy products commonly used in preparing Diwali sweets.
Next Story