Grand Prix d'Horlogerie de Genève (GPHG) India 2026: Ethos Brings Watchmaking's Biggest Showcase To India

Like all things luxury, India’s relationship with luxury watches and the culture of fine watchmaking is no longer nascent—it is maturing into a deep, discerning community-driven affinity. What was once a market defined by aspiration is now steadily evolving into one defined by connoisseurship. Global watch powerhouses such as Rolex, Piaget, Baume & Mercier, Breitling, Jacob & Co. have taken note and are doubling down on India, expanding their retail footprint with exclusive boutiques, introducing wider and more nuanced portfolios, and increasingly, tailoring their storytelling through India-specific editions and local brand ambassadors.