Malaika Arora Launches Maejoy: A New Era in Lifestyle Accessories
Mumbai, March 13: Actress Malaika Arora has unveiled Maejoy, a new brand focused on elevated lifestyle accessories, developed in partnership with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra.
Diverse Collection of Accessories
Maejoy aims to merge aspirational design with everyday accessibility, launching with a curated selection of over 250 styles that include handbags and lab-grown diamond jewelry. The collection features various types of bags such as crossbody, structured shoulder, bucket, tote, workwear classics, backpacks, and clutches, crafted from materials like synthetic leather, raffia, braids, satin, rhinestones, and metallic finishes. Additionally, the jewelry line includes rings, earrings, pendants, bracelets, and tennis bracelets made from silver, gold, and rose-gold tones, all set in 925 sterling silver with IGI and GCI certified diamonds.