PVR INOX partners Ikonz Studios to introduce India's 1st holographic advertising platform

New Delhi, Jan 5 (IANS) India’s cinema advertising space is set to change significantly as PVR INOX has partnered with Ikonz Studios to launch the country’s first full-stack, IP-driven holographic engagement platform.

The new initiative aims to move cinema advertising beyond traditional on-screen commercials and posters towards immersive, interactive experiences inside cinema premises.