The singles economy: One track at a time, labels are turning film soundtracks into long-tail revenue streams
Music labels are moving away from the traditional practice of releasing a full album ahead of a film’s release. Instead, they are opting for staggered, singles-led releases — a strategy aimed at sustaining audience buzz while maximising the revenue potential of individual tracks, according to law firms, labels and industry experts.
Over the past year, labels associated with films such as Saiyaara, Tere Ishq Mein, Toxic and the recent blockbuster Dhurandhar: The Revenge have adopted this approach, releasing one or two songs ahead of the film’s release. One example is the track Aari Aari , which dropped before Dhurandhar: The Revenge hit theatres.
Over the past year, labels associated with films such as Saiyaara, Tere Ishq Mein, Toxic and the recent blockbuster Dhurandhar: The Revenge have adopted this approach, releasing one or two songs ahead of the film’s release. One example is the track Aari Aari , which dropped before Dhurandhar: The Revenge hit theatres.
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