Türkiye Targets $70 Billion in Tourism Revenue for 2027

Türkiye has set an ambitious goal of generating $70 billion in tourism revenue in 2027 as the country seeks to strengthen its position among the world’s leading travel destinations. The government is planning to increase tourism development funding and expand the sector’s contribution to the national economy.

The targets form part of a broader strategy to develop tourism, diversify visitor experiences and improve the country’s standing in international tourism rankings.

Tourism Revenue Targets Increase Through 2029

Under its medium-term economic programme, Türkiye aims to generate $70 billion in tourism revenue in 2027, followed by $73.5 billion in 2028 and $78.5 billion in 2029.

The country recorded tourism revenue of $65.2 billion in 2025

. However, its original revenue target of $68 billion for 2026 was revised to $65 billion amid geopolitical conflicts and uncertainty affecting travel markets.

Tourism Development Budget to Rise

Türkiye’s proposed tourism development budget for 2027 is approximately $244.5 million, compared with $188.4 million for 2026. The additional funding is intended to support efforts to develop the country’s tourism potential, diversify its offerings and increase the sector’s economic value.

The strategy reflects the importance of tourism as a source of international revenue and a key part of the country’s wider economic plans.

Türkiye Aims to Improve Its Global Ranking

Türkiye is projected to move from seventh to sixth place globally in tourism revenue in 2027 if its targets are achieved. The country could potentially reach fifth place in 2028, according to current projections.

Its position in international visitor arrivals has also improved over recent years. Türkiye rose from eighth place to fourth place in total tourist arrivals between 2017 and the latest reported rankings.

Aiming for Long-Term Tourism Growth

Beyond increasing revenue, Türkiye plans to improve its performance in international travel and tourism development rankings. Its targets include moving up in the World Economic Forum’s Travel and Tourism Development Index over the coming years.

Achieving these ambitions will depend on attracting visitors, strengthening tourism infrastructure and responding to challenges affecting international travel. The country’s multi-year targets highlight its intention to remain a major destination for travellers seeking cultural attractions, coastal holidays, historic sites and varied travel experiences.

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