TVS, Bajaj and Vida Take Charge of India's EV Race, Leaving Ola Under Pressure
India’s electric two-wheeler market is witnessing a major shift. Established automobile manufacturers are rapidly strengthening their position, while once-dominant EV players such as Ola Electric are facing increasing competition.
TVS Motor, Bajaj Auto and Hero MotoCorp’s electric scooter brand Vida together accounted for around 61.8% of electric two-wheeler registrations during the first 28 days of September. The numbers suggest that buyers are increasingly turning towards brands with established manufacturing, dealership and service networks.
TVS continues to lead the marketAccording to Vahan data up to September 28, TVS Motor remained the market leader with a 26.4% share.
Bajaj Auto followed closely with a 23.6% share, while Vida held 11.7%. Together, the three companies controlled more than 60% of the market during the period.
In terms of registrations, TVS recorded 49,677 electric two-wheelers during the first 28 days of September. Bajaj followed with 44,480 units.
Ather registered 27,690 units, while Vida recorded 22,109 units. Ola Electric stood at 11,984 registrations.
Bajaj has been steadily increasing its presence in the electric scooter market. Its market share rose to 23.6% in September, compared with 22.4% in August and 22.3% in July.
Vida has also shown improvement. Its share increased to 11.7% in September from 10.4% in August.
TVS, despite remaining at the top, saw a marginal decline in its share from 26.7% in August to 26.4% in September.
The combined performance of TVS, Bajaj and Vida has remained close to the 60% mark for much of the year, highlighting the growing influence of traditional two-wheeler manufacturers in the EV segment.
Ola Electric's market share fallsOla Electric has experienced a significant change in fortunes.
The company, which once dominated India's electric scooter market, accounted for only 6.4% of registrations during the first 28 days of September. Its share was 7.6% in August and 6.9% in July.
The decline indicates that competition from established manufacturers is becoming increasingly intense.
Unlike newer EV companies, traditional manufacturers can rely on large dealer networks, established supply chains and widespread service infrastructure, which can play an important role when customers are deciding which electric scooter to purchase.
Ather Energy continues to remain an important player in the market. The company recently introduced its new mass-market Konarc electric scooter, with prices starting at ₹99,000.
Sales of the new model began on September 21. Its impact could become more visible in the October registration numbers as deliveries increase.
This could further intensify competition among Ather, TVS, Bajaj, Vida and Ola.
EV demand remains strongDespite the changing competitive landscape, India's overall electric two-wheeler market continues to show strong demand.
According to Vahan data, around 1.88 lakh electric two-wheelers were registered between September 1 and 28. Interestingly, this figure was already higher than the 1.83 lakh registrations recorded during the entire month of August.
The final September figure could rise further after registrations from the last two days of the month are included.
India's EV battle is changingThe electric two-wheeler market was initially dominated by EV-focused companies such as Ola Electric and Ather Energy. Traditional manufacturers have now entered the race with greater force.
TVS, Bajaj and Vida are using their existing manufacturing capabilities, extensive dealer networks and after-sales infrastructure to attract customers.
The latest numbers suggest that India's electric scooter market is entering a new phase — one where established automobile giants and EV-first companies are competing head-to-head.
For consumers, this growing competition could mean more choices, improved technology, better service networks and potentially more competitive prices in the coming years.