Electric Cars Take Centre Stage: Tata & MG Shine As New Players Step In!
India’s electric vehicle (EV) market is experiencing rapid expansion, with leading carmakers battling for dominance. In 2024, electric car sales saw a significant 20 percent increase, edging close to the 1 lakh-unit mark. This upward trajectory indicates a growing consumer shift towards EVs, despite infrastructure challenges. Tata Motors, long the market leader, faces increasing competition from brands like JSW MG Motor, Hyundai, and Mahindra, which are aggressively expanding their EV portfolios. With new launches, innovative pricing strategies, and expanding charging networks, India’s EV landscape is evolving faster than ever.
One of the key drivers of the EV boom in India has been JSW MG Motor, which recorded a staggering 125 percent growth in 2024. The brand sold 21,484 electric vehicles last year, nearly doubling its 2023 figures. A major factor behind this success has been the Windsor EV, which became the country’s best-selling electric car, crossing 10,000 units within three months of its launch. JSW MG also introduced a battery rental model that significantly lowered the initial cost of EV ownership, making electric cars more accessible to a wider audience. The success of this strategy prompted the company to roll out similar subscription plans for its other models, including the Comet and ZS EV. With these moves, JSW MG has cemented its position as one of the strongest challengers in the mass-market EV space.
Despite being the most established EV player in India, Tata Motors has seen its market share shrink to 38 percent. While it still offers the most extensive lineup—including the Tiago EV, Tigor EV, Nexon EV, Punch EV, and the upcoming Curvv EV—the company is facing stiff competition. In January 2025 alone, JSW MG Motor sold 4,455 EVs, with electric models now accounting for 70 percent of its total sales. This surge has given the company a 29 percent market share, tightening the gap with Tata Motors. MG is also expanding its portfolio by introducing premium EVs such as the Cyberster electric roadster and the M9 MPV under its new high-end brand, MG Select.
One of the key drivers of the EV boom in India has been JSW MG Motor, which recorded a staggering 125 percent growth in 2024. The brand sold 21,484 electric vehicles last year, nearly doubling its 2023 figures. A major factor behind this success has been the Windsor EV, which became the country’s best-selling electric car, crossing 10,000 units within three months of its launch. JSW MG also introduced a battery rental model that significantly lowered the initial cost of EV ownership, making electric cars more accessible to a wider audience. The success of this strategy prompted the company to roll out similar subscription plans for its other models, including the Comet and ZS EV. With these moves, JSW MG has cemented its position as one of the strongest challengers in the mass-market EV space.
Despite being the most established EV player in India, Tata Motors has seen its market share shrink to 38 percent. While it still offers the most extensive lineup—including the Tiago EV, Tigor EV, Nexon EV, Punch EV, and the upcoming Curvv EV—the company is facing stiff competition. In January 2025 alone, JSW MG Motor sold 4,455 EVs, with electric models now accounting for 70 percent of its total sales. This surge has given the company a 29 percent market share, tightening the gap with Tata Motors. MG is also expanding its portfolio by introducing premium EVs such as the Cyberster electric roadster and the M9 MPV under its new high-end brand, MG Select.
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