Is Honda Activa Losing Its Dominance? TVS and EV Boom Shake India's Scooter Market

India’s scooter market is witnessing record-breaking growth, but the competitive landscape is also changing rapidly. In FY2025–26 (FY2026), scooter sales in India crossed 8.11 million units—the highest ever recorded. In the first two months of FY2027 alone, 1.43 million scooters were sold, marking a 27% year-on-year growth.

While the overall market is expanding, the battle for leadership is now intensifying between Honda Motorcycle & Scooter India

and TVS Motor Company.

Honda Still Leads, But Its Grip Is Weakening

The Honda Activa has been India’s best-selling scooter for nearly 25 years and continues to dominate the market. In FY2026, Honda retained its position as the largest scooter manufacturer, selling around 31.6 lakh units, including Activa, Dio, and a small share of electric models.

However, its overall market share has steadily declined. From nearly 57% in FY2017, Honda’s share has dropped to about 39% in FY2026. Despite strong Activa sales of around 28.45 lakh units, the gap between Honda and its competitors is narrowing.

TVS Emerging as a Strong Challenger

TVS Motor Company has emerged as the biggest challenger in the scooter segment. Its popular models—including the TVS Jupiter

, TVS NTorq, and TVS Zest—have helped the company steadily gain market share.

In addition, TVS has strengthened its position in the electric scooter segment with models like the TVS iQube, which has contributed significantly to its growth.

TVS’s market share has nearly doubled over the past decade, rising from 14% in FY2017 to 28% in FY2026.

The Gap Between Honda and TVS Is Shrinking

One of the most notable trends in the scooter market is the shrinking sales gap between Honda and TVS.

• FY2017: Honda led TVS by 2.36 million units

• FY2026: The gap reduced to around 859,000 units

This shift shows that while Honda still leads, competition is becoming increasingly tight.