Top 5 Cars That Failed to Sell in India in September 2025
The Indian automotive market continues to witness steady growth, driven by increasing demand for affordable hatchbacks, SUVs, and electric vehicles. However, despite the overall growth, certain models fail to attract buyers and record zero sales in specific months. Low-selling models often become a burden for manufacturers and dealers alike, due to unsold inventory and high costs associated with import or production. In September 2025 , several high-profile cars recorded no sales in India, highlighting the challenges of niche positioning and market acceptance.
Kia India’s EV6 facelift, launched in March 2025, is one such model that struggled to gain traction. Priced at Rs. 65.90 lakh (ex-showroom) and sold via the CBU route, the electric SUV did not record a single sale in September 2025. Even with hefty discounts offered by the manufacturer, the EV6 remained out of reach for many potential buyers. Positioned in the low-volume premium electric car segment, it faces stiff competition from multiple brands. Additionally, the high sticker price and limited availability of only a single AWD variant further reduced its market appeal. The EV6’s challenges highlight the difficulties faced by premium EVs in penetrating a market that is still price-sensitive.
Another model from Kia, the flagship EV9, also recorded zero sales during the same period. Launched in October 2024 at Rs. 1.30 crore (ex-showroom), the EV9 is imported as a CBU unit, which makes it subject to high taxation. Its pricing and positioning in a segment dominated by mainstream luxury brands deterred potential buyers. Equipped with a 99.9 kWh battery pack and claiming a range of 561 kilometres on a single charge, the EV9 boasts impressive specifications. However, the combination of high costs and consumer preference for established luxury SUVs contributed to its poor sales performance in India.
Kia India’s EV6 facelift, launched in March 2025, is one such model that struggled to gain traction. Priced at Rs. 65.90 lakh (ex-showroom) and sold via the CBU route, the electric SUV did not record a single sale in September 2025. Even with hefty discounts offered by the manufacturer, the EV6 remained out of reach for many potential buyers. Positioned in the low-volume premium electric car segment, it faces stiff competition from multiple brands. Additionally, the high sticker price and limited availability of only a single AWD variant further reduced its market appeal. The EV6’s challenges highlight the difficulties faced by premium EVs in penetrating a market that is still price-sensitive.
Another model from Kia, the flagship EV9, also recorded zero sales during the same period. Launched in October 2024 at Rs. 1.30 crore (ex-showroom), the EV9 is imported as a CBU unit, which makes it subject to high taxation. Its pricing and positioning in a segment dominated by mainstream luxury brands deterred potential buyers. Equipped with a 99.9 kWh battery pack and claiming a range of 561 kilometres on a single charge, the EV9 boasts impressive specifications. However, the combination of high costs and consumer preference for established luxury SUVs contributed to its poor sales performance in India.
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