Top Car Feature Every Indian Buyer Wants in 2025
With temperatures soaring across India, car buyers are making comfort their top priority - and the spotlight is now on ventilated seats, not sunroofs.
A recent survey by Park+ Research Labs, which polled 6,000 car owners across the country, shows a dramatic shift in preferences. A whopping 78% of respondents said ventilated seats are now their most desired feature-a clear sign that beating the heat is more important than ever. Once a premium-only perk, these cooling seats are now popping up in models from Hyundai, Kia, Tata, MG, and Volkswagen, making them more accessible than ever.
Meanwhile, the once-coveted sunroof is losing its shine. Only 11% of buyers rated it as essential, citing concerns like water leaks during monsoons, high maintenance, and questionable usefulness in Indian weather.
Even safety tech like ADAS (Advanced Driver Assistance Systems) didn’t rank high-just 8% saw it as a must-have. Experts believe that as safety features become more standardized across models, buyers are no longer viewing them as special add-ons.
Infotainment screens fared the worst, with only 3% of respondents considering them essential. The glitz of large touchscreens seems to be fading, as buyers lean toward features that enhance real comfort over visual flair.
The takeaway? Car owners are no longer chasing bells and whistles. In a country where summer feels endless, staying cool behind the wheel is becoming the ultimate luxury.
A recent survey by Park+ Research Labs, which polled 6,000 car owners across the country, shows a dramatic shift in preferences. A whopping 78% of respondents said ventilated seats are now their most desired feature-a clear sign that beating the heat is more important than ever. Once a premium-only perk, these cooling seats are now popping up in models from Hyundai, Kia, Tata, MG, and Volkswagen, making them more accessible than ever.
Meanwhile, the once-coveted sunroof is losing its shine. Only 11% of buyers rated it as essential, citing concerns like water leaks during monsoons, high maintenance, and questionable usefulness in Indian weather.
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Even safety tech like ADAS (Advanced Driver Assistance Systems) didn’t rank high-just 8% saw it as a must-have. Experts believe that as safety features become more standardized across models, buyers are no longer viewing them as special add-ons.
Infotainment screens fared the worst, with only 3% of respondents considering them essential. The glitz of large touchscreens seems to be fading, as buyers lean toward features that enhance real comfort over visual flair.
The takeaway? Car owners are no longer chasing bells and whistles. In a country where summer feels endless, staying cool behind the wheel is becoming the ultimate luxury.
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