BillMart Launches "GigCash" to Empower India's 7.7 Million Gig Workers

VMPL
Mumbai (Maharashtra) [India], September 27: BillMart, a fast growing Fintech, (www.billmart.com) announced the launch of GigCash, a tailored credit line designed for India's rapidly expanding gig and platform workforce. NITI Aayog estimates that India had 7.7 million gig workers in 2020-21 and that this will grow to 23.5 million by 2029-30, while industry reports value the gig-economy market at around US $455 billion as of 2024. GigCash delivers short-term financing that aligns with workers' earnings, providing the liquidity they need to bridge cash-flow gaps, cover emergencies and meet ongoing personal or professional expenses.

BillMart's latest offering complements its existing suite--including working-capital loans, supply-chain finance, invoice financing and trade finance--designed to serve SMEs, MSMEs and large enterprises. The platform uses proprietary data analytics, supported by AI-assisted tools, to assess borrowers' cash-flow patterns and make underwriting decisions more quickly and accurately. This need is pressing: surveys show that 77.6 % of delivery gig workers earn under ₹2.5 lakh per year and about 70 % are denied personal loans by traditional lenders, leaving them without affordable credit. India's digital lending market is forecast to reach ₹104 trillion by 2030, with digital lending to SMEs projected to grow about 30 % annually, underscoring the opportunity for inclusive products like GigCash.
Mr. Ashok Mittal, Managing Director & CEO of BillMart Fintech, said, "GigCash represents our commitment to financial inclusion in the gig economy. With millions of gig workers earning low or irregular incomes and facing challenges accessing formal credit, our new product enables them to secure funds quickly and affordably using their own earning history. As the gig sector grows, we aim to empower these workers to stabilise their finances and seize new opportunities."
He said, "The Company has already tied up with a fairly large Gig workers platform to provide these small ticket loans and has already supported more than 6000 Gig workers so far in a short span of time."
He further added, "BillMart's data-driven approach, supported by AI, is transforming digital lending across all segments. By leveraging our robust lender network and corporate partnerships, we offer tailored solutions--from gig-worker credit lines to supply-chain financing--that help businesses scale efficiently. With India's digital lending space poised to surpass ₹104 trillion by 2030 and SME lending growing at ~30 % annually, we remain focused on innovation that makes access to capital faster and more inclusive."
GigCash - How It Works: BillMart partners with corporates and digital platforms that engage large pools of gig workers. Gig workers from these partner platforms can sign up for GigCash in minutes by linking their work accounts in minutes. After a quick, digital KYC process, the platform determines an advance limit based on the worker's earnings and history. Approved funds are disbursed instantly to the user's bank account, and repayment is automatically deducted from subsequent gig payouts--eliminating paperwork, collateral and hidden fees. Key benefits include flexible emergency funds, a fully digital experience, and transparent pricing. This streamlined process ensures gig workers have access to credit when they need it most.