Blinkit To Remove 10-minute Delivery Claim Following Government Intervention

Quick commerce platform Blinkit is preparing to remove references to its 10-minute delivery promise from public-facing communication, marking a significant shift in how ultra-fast delivery services are presented. The move follows government intervention and growing concerns around the safety and working conditions of gig workers. While deliveries may continue at similar speeds, the focus will now move away from fixed time commitments in branding, reflecting a broader rethink within the sector over how speed-driven messaging impacts delivery partners.