Diwali 2025 Gold Buying Guide: Should You Choose Digital Or Physical Gold This Festive Season

Gold prices have remained resilient just below the $4,000-per-ounce mark (around ₹12,200 per 10 grams for 24-karat), marking their eighth consecutive weekly gain. As India enters the festive season, the continuous rise in gold rates has sparked mixed emotions among consumers. According to experts, this sharp surge—delivering returns of over 50% in 2025—has boosted investor confidence but slightly dampened retail buying sentiment during Diwali, traditionally considered an auspicious period for gold purchases.