'Fresh Paneer' to '100% organic': FSSAI issues notices to multiple brands over misleading food claims
NEW DELHI: The Food Safety and Standards Authority of India ( FSSAI ) on Monday issued a notice to the brand ' Heritage Fresh Paneer ' over its use of the claim 'Fresh Paneer' on product packaging, saying the label could mislead consumers.
In a post on X, the food regulator said it had found the claim to be misleading and directed food business operators to comply with labelling regulations.
"The misleading claim 'Fresh Paneer' was observed on the product 'Heritage Fresh Paneer'," FSSAI said.
The regulator added that it had issued notices to several food business operators (FBOs) for violations related to misleading claims and labelling.
"FSSAI has issued notices to several food business operators (FBOs) for violating provisions of the FSS Act, 2006 regarding misleading claims and labelling violations. FBOs are directed to strictly comply with the established regulations and to take corrective measures," it said.
The notice was also issued 'La Casa vegan hazelnut chocolate spread' over its claim on being 'vegan', '100% organic' and 'all natural'.
FSSAI also issued notice to 'Cipzer Nutraceuticals juice capsules' over its misleading claims stating that it is 'FSSAI approved' and 'made with organic vegetables'.
The latest action comes as FSSAI continues its crackdown on misleading product claims and labelling practices in the food sector.
In a post on X, the food regulator said it had found the claim to be misleading and directed food business operators to comply with labelling regulations.
"The misleading claim 'Fresh Paneer' was observed on the product 'Heritage Fresh Paneer'," FSSAI said.
The regulator added that it had issued notices to several food business operators (FBOs) for violations related to misleading claims and labelling.
"FSSAI has issued notices to several food business operators (FBOs) for violating provisions of the FSS Act, 2006 regarding misleading claims and labelling violations. FBOs are directed to strictly comply with the established regulations and to take corrective measures," it said.
The notice was also issued 'La Casa vegan hazelnut chocolate spread' over its claim on being 'vegan', '100% organic' and 'all natural'.
FSSAI also issued notice to 'Cipzer Nutraceuticals juice capsules' over its misleading claims stating that it is 'FSSAI approved' and 'made with organic vegetables'.
The latest action comes as FSSAI continues its crackdown on misleading product claims and labelling practices in the food sector.
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