India's 39 homegrown consumer brands crossed ₹100cr in fiscal 2025
Most Indian insurgent brands under ₹250cr 
Altogether, these brands now pull in more than $7.5 billion annually, showing just how much they're shaking up India's consumer scene.
Even with all this buzz, most insurgent brands struggle to break past ₹250 crore in revenue; only seven founded between 2015 and 2020 have crossed ₹500 crore.
To reach new markets, big players like L'Oreal and Hindustan Unilever are snapping up these rising stars: Minimalist was bought for nearly ₹3,000 crore last year.
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