'It seemed absurd': BigBasket co-founder on early doubts about quick-commerce

'It seemed absurd': BigBasket co-founder on early doubts about quick-commerce

BigBasket co-founder Hari Menon has admitted that he was initially skeptical about the concept of quick commerce.

In a recent LinkedIn post, Menon reflected on the company's 14-year journey and how it had to adapt its business model after consumers quickly embraced 10-minute grocery delivery services.

"If you'd asked 100 people back then whether they wanted groceries in 10 minutes... most of them would've said no," he wrote.

Menon on how BigBasket started

Menon, who recently stepped down as CEO of BigBasket, recalled the company's early days and its four operating principles: high order fill rates, on-time deliveries, product availability over 95%, and customer satisfaction.

He said these were the things they had to get right before anything else mattered.

By 2014, BigBasket was already operating in Bengaluru, Mumbai, and Hyderabad before expanding nationwide.