ITC's answer to Pepsi and Coca-Cola is here

ITC's answer to Pepsi and Coca-Cola is here

ITC has made its foray into India's highly competitive carbonated beverage market with the launch of B Natural Coconut Cola.

The new drink offers a unique combination of cola flavor and coconut water, catering to the growing demand for healthier refreshment options.

Unlike other players in the market, ITC is not competing on price but is targeting premium, low- and no-sugar segments with innovative products.

Healthier alternative to traditional cola

B Natural Coconut Cola is priced at ₹60 for a 250ml can.

The drink is caffeine-free and contains no added sugar, making it a healthier alternative in the carbonated beverage category.

With just nine kilocalories per serving, the product promises to deliver the familiar cola experience while meeting consumer demand for lower-calorie and no-added-sugar beverages.