Q-commerce growth: Flipkart, Amazon bet on large base
MUMBAI: E-commerce arch-rivals Flipkart and Amazon are on an expansion spree of sorts-they are aggressively ramping up the count of fulfilment centres to gain market share in quick deliveries, a segment they have been late to enter, ceding most of the space to Eternal's Blinkit, Swiggy's Instamart and IPO-bound Zepto.
As they play catch up in a market pegged to touch $65-$70 billion (in terms of GMV) by 2030, both companies are leaning on their existing (marketplace) consumer bases to drive quick commerce transactions. For Amazon, its paid membership service Prime gives it an edge while Walmart's Flipkart is betting on its 250 million active users to widen adoption of its instant delivery platform Minutes.
On Tuesday, Flipkart said its network of micro fulfilment centres has now grown to 1,000 centres-the firm has been nearly doubling the count of such centres per month this year over the last. Amazon and Flipkart are building their quick playbook around consumer relationships and loyalty in a space where the rules until now were being defined largely by speed, analysts said.
As they play catch up in a market pegged to touch $65-$70 billion (in terms of GMV) by 2030, both companies are leaning on their existing (marketplace) consumer bases to drive quick commerce transactions. For Amazon, its paid membership service Prime gives it an edge while Walmart's Flipkart is betting on its 250 million active users to widen adoption of its instant delivery platform Minutes.
On Tuesday, Flipkart said its network of micro fulfilment centres has now grown to 1,000 centres-the firm has been nearly doubling the count of such centres per month this year over the last. Amazon and Flipkart are building their quick playbook around consumer relationships and loyalty in a space where the rules until now were being defined largely by speed, analysts said.
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