Shoppers rush for the best deals as VIP access for the 24th edition of Myntra End of Reason Sale opens early on the 28
The tabs are open. The wishlist is curated. You've mentally mapped out what you're going for, the sneakers , the dress, maybe that one bag you've been watching for two months. You've done everything right.
And then launch day arrived, and someone else got there first.
If that sounds familiar, here's what you were missing: Myntra VIP Access . For the 24th edition of the End of Reason Sale (EORS), it starts on 28 May, a full 24 hours before the main shopping event opens to everyone else.
This edition of EORS will run from 29 May to 14 June, with over 6 million styles across fashion, beauty, and lifestyle. That's a lot of ground to cover but VIP customers don't just get early access, they get better deals, unique VIP only offers, coupons and first access to over 100 new brand launches . Here's what that actually looks like.
What VIP access actually gets you
Early access is just the beginning. And the best part? Myntra Insiders, members of the platform’s loyalty programme, can get early access to EORS for just Rs. 9, while non-Insiders can purchase VIP access for Rs. 19. During the 24-hour VIP window, you unlock a set of benefits that general shoppers simply don't get:
Serious bank savings stacked in your favour. Use an HDFC Bank credit card and you're looking at 10% instant savings plus easy EMI options. Flipkart Axis Bank and SBI credit card holders get an additional 10% off too. And if you're paying prepaid, regardless of which bank, all VIP access holders get an extra 5% off on prepaid orders during early access. Stack these right and the savings add up quickly. Flat Rs. 49 and Rs. 99 deals on select products. A curated selection of products drops to these prices exclusively during VIP Access, the kind of thing that's worth setting a reminder for. VIP-only weekend deals. Beyond the early access window, VIP customers continue to get exclusive weekend offers throughout the period that general shoppers simply don't see. Cleartrip travel coupons. Because sometimes the best thing to spend your savings on is a trip. VIP customers get Cleartrip coupons as an added perk during the event Free Gifts. VIP customers also stand a chance to get free gifts on Beauty orders above Rs 500. 
100+ new brands and you get first access
One of the bigger stories of this EORS is the sheer number of new brand launches, over 100 brands making their Myntra debut across fashion, beauty, and lifestyle. VIP customers get to browse and buy these before anyone else. A few worth putting on your radar right now:
The watch for people who don't do ordinary: The Aston Martin Titanium Skeleton Automatic Watch is motion-powered, titanium-cased, and exactly as considered as you'd expect from that name. A proper statement piece, now on Myntra.
The beauty edit worth exploring: e.l.f.'s Halo Glow Beauty Wand Highlighter has been a cult favourite globally. Its Myntra debut during EORS is a good reason to finally try it. And if your scalp needs some attention, Seapuri's Scalpy Hair Serum, formulated with salicylic acid and L-menthol, is considered addition to any haircare routine. Chloé’s perfume range also makes for a fresh new launch to explore on Myntra, bringing in soft, fresh and polished scents that work well for the season.
The fashion drops: Pierre Cardin Paris's laptop bags bring European elegance to an everyday carry. And Gully Labs' textured Baaz Indrani sneakers are exactly the kind of homegrown streetwear find that tends to sell out fast once people discover them.
For the football-obsessed: Official FIFA jerseys via Adidas, including the Argentina 2026 home jersey, are also part of the launch lineup. If you've been looking for the real thing, this is the place.
Beyond these highlights, this EORSalso brings highly anticipaited launches like Anta, Saucony, Li-Ning, Hundred, Terractive, Mile Collective, Juicy Couture, Kate Spade, Bardot, Sparklepop and to the platform, across sports, streetwear, premium lifestyle, beauty, and electronics. Getting in on 28 May means you're not fighting the crowd for first picks on any of them.
Mark your calendar
Here's the quick version of what you need to know:
Disclaimer: This article has been produced on behalf of Myntra by Times Internet’s Spotlight team.
And then launch day arrived, and someone else got there first.
If that sounds familiar, here's what you were missing: Myntra VIP Access . For the 24th edition of the End of Reason Sale (EORS), it starts on 28 May, a full 24 hours before the main shopping event opens to everyone else.
This edition of EORS will run from 29 May to 14 June, with over 6 million styles across fashion, beauty, and lifestyle. That's a lot of ground to cover but VIP customers don't just get early access, they get better deals, unique VIP only offers, coupons and first access to over 100 new brand launches . Here's what that actually looks like.
What VIP access actually gets you
Early access is just the beginning. And the best part? Myntra Insiders, members of the platform’s loyalty programme, can get early access to EORS for just Rs. 9, while non-Insiders can purchase VIP access for Rs. 19. During the 24-hour VIP window, you unlock a set of benefits that general shoppers simply don't get:
100+ new brands and you get first access
One of the bigger stories of this EORS is the sheer number of new brand launches, over 100 brands making their Myntra debut across fashion, beauty, and lifestyle. VIP customers get to browse and buy these before anyone else. A few worth putting on your radar right now:
The watch for people who don't do ordinary: The Aston Martin Titanium Skeleton Automatic Watch is motion-powered, titanium-cased, and exactly as considered as you'd expect from that name. A proper statement piece, now on Myntra.
The beauty edit worth exploring: e.l.f.'s Halo Glow Beauty Wand Highlighter has been a cult favourite globally. Its Myntra debut during EORS is a good reason to finally try it. And if your scalp needs some attention, Seapuri's Scalpy Hair Serum, formulated with salicylic acid and L-menthol, is considered addition to any haircare routine. Chloé’s perfume range also makes for a fresh new launch to explore on Myntra, bringing in soft, fresh and polished scents that work well for the season.
The fashion drops: Pierre Cardin Paris's laptop bags bring European elegance to an everyday carry. And Gully Labs' textured Baaz Indrani sneakers are exactly the kind of homegrown streetwear find that tends to sell out fast once people discover them.
For the football-obsessed: Official FIFA jerseys via Adidas, including the Argentina 2026 home jersey, are also part of the launch lineup. If you've been looking for the real thing, this is the place.
Beyond these highlights, this EORSalso brings highly anticipaited launches like Anta, Saucony, Li-Ning, Hundred, Terractive, Mile Collective, Juicy Couture, Kate Spade, Bardot, Sparklepop and to the platform, across sports, streetwear, premium lifestyle, beauty, and electronics. Getting in on 28 May means you're not fighting the crowd for first picks on any of them.
Mark your calendar
Here's the quick version of what you need to know:
- 28 May: VIP Access begins, 24 hours early, VIP-only deals, new brand launches
- 29 May to 14 June: Main shopping event opens for all Myntra shoppers
- Throughout the EORS: VIP weekend deals, 4-hour flash drops, and bank offers continue
Disclaimer: This article has been produced on behalf of Myntra by Times Internet’s Spotlight team.
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