Star Health deploys AI advisor to aid agents in proposals, claims
Mumbai: Star Health has started using its AI-enabled application ATOM PRO as a digital advisor for agents, aiming to improve policy explanation, speed up issuance, and streamline claims processing . The company is targeting 50% of its claims to be settled using AI in two years.
According to the company, the new platform shifts focus from backend complexity to customer-facing clarity, even though it operates on the agent’s device. The application acts as a real-time support tool during policy sales. It lays out product features, premium details, riders, and waiting periods on screen, reducing ambiguity at the point of sale. This addresses a persistent concern among buyers about hidden clauses such as sub-limits or exclusions that typically surface only at the time of claims. By clarifying coverage upfront, the platform aims to reduce disputes arising from misinterpretation.
“For customers, buying health insurance should not feel complex or time-consuming. They should be able to understand what a plan offers, compare relevant options, know the waiting periods and see accurate pricing before making a decision. ATOM PRO is helping our agents bring that clarity and speed into the purchase journey, while enabling to serve customers with greater confidence,” said Anand Roy, MD & CEO, Star Health
According to the company, the new platform shifts focus from backend complexity to customer-facing clarity, even though it operates on the agent’s device. The application acts as a real-time support tool during policy sales. It lays out product features, premium details, riders, and waiting periods on screen, reducing ambiguity at the point of sale. This addresses a persistent concern among buyers about hidden clauses such as sub-limits or exclusions that typically surface only at the time of claims. By clarifying coverage upfront, the platform aims to reduce disputes arising from misinterpretation.
“For customers, buying health insurance should not feel complex or time-consuming. They should be able to understand what a plan offers, compare relevant options, know the waiting periods and see accurate pricing before making a decision. ATOM PRO is helping our agents bring that clarity and speed into the purchase journey, while enabling to serve customers with greater confidence,” said Anand Roy, MD & CEO, Star Health
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