Swiggy, Zomato, Flipkart among 26 e-comm platforms complying with dark pattern guidelines

New Delhi [India], November 20 (ANI): In a major step towards safeguarding consumer interest in the digital marketplace, 26 leading e-commerce platforms have voluntarily submitted self-declaration letters confirming compliance with the Guidelines for Prevention and Regulation of Dark Patterns, 2023, the Union Ministry of Consumer Affairs, Food and Public Distribution said on Thursday.